Within a month of each other, two articles appeared in BusinessWeek about luxury brands. The articles, about Coach 
and Tiffany & Co. 
respectively, describe how the brands are dealing with the decrease in demand due to the recession. Each has devised a strategy for lowering its prices without tarnishing its brand. (more…)
Posted on July 30th, 2009 by denise lee yohn and
filed under brand communication, brand perceptions, business, marketing, retail |
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I was really pleased to read about apparel retailer abercrombie & fitch’s commitment to its brand in a recent LA Times article. (more…)
Posted on December 18th, 2008 by denise lee yohn and
filed under marketing, retail |
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With the sad state of today’s economy, should companies be doling out empathy or encouragement?
Target stores has been running a campaign (more…)
Posted on October 17th, 2008 by denise lee yohn and
filed under brand communication, retail |
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I recently came across 2 different items that I left me similarly unimpressed.
The first was a sticker on my Hertz rental car folder, announcing the company was now offering to re-fuel
my rental at market prices (more…)
Posted on August 6th, 2008 by denise lee yohn and
filed under brand value, marketing |
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