so you want your own website

Recently several manufacturers have announced that they are initiating an e-commerce business.   I’m not sure of the motivations behind these moves but it seems to be a growing trend. Although many manufacturers have been offering direct sales for many years through their own e-commerce sites, it seems we’re seeing a new surge of interest in doing so from players who have historically shunned the idea.

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Posted on November 9th, 2009 by denise lee yohn and filed under brand delivery, brand perceptions, brand touchpoints, retail | 0 Comments | Comments RSS