manthems, delusions, and other super gaffes

If you’ve been in the business long enough, you come to understand there are some basic rules to follow when running an ad on the Super Bowl.  Humor works best.  Use animals or big-breasted women – or both.  Wow people with extraordinary settings and production values.super bowl 44

Many of the advertisers on last night’s big game followed the Super Bowl advertising playbook to a tee (view all of the spots here).  And, yet, they violated some fundamental rules of advertising in general.

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Posted on February 8th, 2010 by denise lee yohn and filed under brand communication, brand fun, brand perceptions | 0 Comments | Comments RSS

we’re just like you — not

My critique of Lucky Jeans‘ “Lucky Few” campaign was published in this week’s Brandweek.  For those of you who didn’t see it, here goes:

For decades, fashion advertising seems to have followed a formula (more…)

Posted on October 15th, 2008 by denise lee yohn and filed under brand communication, marketing, retail | 0 Comments | Comments RSS