If you’ve been in the business long enough, you come to understand there are some basic rules to follow when running an ad on the Super Bowl. Humor works best. Use animals or big-breasted women – or both. Wow people with extraordinary settings and production values.
Many of the advertisers on last night’s big game followed the Super Bowl advertising playbook to a tee (view all of the spots here). And, yet, they violated some fundamental rules of advertising in general.
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Posted on February 8th, 2010 by denise lee yohn and
filed under brand communication, brand fun, brand perceptions |
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Last week Ad Age announced that Anheuser-Busch InBev is holding an online contest in China in which consumers can pitch ideas for a Budweiser TV spot which will run during next year’s Chinese New Year. The only brief to the aspiring ad-makers: the commercial must include ants (a recurring theme for the brand’s Chinese New Year ads.) I’m liking this idea as much as I did when these so-called “user-“generated content first emerged as an advertising approach a few years ago – which is to say, not much. (more…)
Posted on September 10th, 2009 by denise lee yohn and
filed under brand communication |
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