Currently viewing the tag: "Doritos"

march brand as business buffet

by denise lee yohn on March 30, 2012 · 0 Comments · in brand as business buffet

Between spring break, March Madness, and primary season, there’s been a lot going on outside the brand world this month.  But there’s also been a flurry of new brand-building content going around.  Here’s a handy recap of what I contributed to the conversation: brand-building: Steve Jobs on Brand-Building – a slide show of what Walter Isaacson’s [...]

taco bell wins in co-brand with doritos

by denise lee yohn on March 4, 2012 · 0 Comments · in brand extension, brand perceptions, brand portfolio, marketing

brand as business bit:   Last week, Taco Bell generated quite a bit of buzz by announcing a new tagline (about which I provided some insights to AdAge) and a new product, Doritos Loco Taco featuring a shell made from Nacho Cheese Doritos Chips. The folks over at ePoll contacted me with some research they did [...]

consumers as creatives

by denise lee yohn on May 24, 2010 · 1 Comments · in brand communication, brand touchpoints, marketing

Rich Thomaselli from Advertising Age called me recently for some comments for an article he was writing, “If Consumer Is Your Agency, It’s Time for a Review.”  The piece turned out to be a great analysis of how the use of John Q. Public to develop ads has “jumped the shark” (as Rich refers to [...]

manthems, delusions, and other super gaffes

by denise lee yohn on February 8, 2010 · 0 Comments · in brand communication, brand fun, brand perceptions

If you’ve been in the business long enough, you come to understand there are some basic rules to follow when running an ad on the Super Bowl.  Humor works best.  Use animals or big-breasted women – or both.  Wow people with extraordinary settings and production values. Many of the advertisers on last night’s big game [...]

a case against user-generated ad contests

by denise lee yohn on September 10, 2009 · 3 Comments · in brand communication

Last week Ad Age announced that Anheuser-Busch InBev is holding an online contest in China in which consumers can pitch ideas for a Budweiser TV spot which will run during next year’s Chinese New Year.  The only brief to the aspiring ad-makers:  the commercial must include ants (a recurring theme for the brand’s Chinese New [...]