Currently viewing the tag: "Domino’s"

companies to keep an eye on in 2011

by denise lee yohn on January 4, 2011 · 1 Comments · in brand communication, business

Coming off the heels of what appears to have been a successful holiday sales season, optimism about how business will fare in the New Year is understandable.  But I don’t feel comfortable making any specific predictions, so I think I’ll keep this my first post of 2011 a neutral one and simply outline five of [...]

what not to do

by denise lee yohn on January 21, 2010 · 3 Comments · in brand communication, brand perceptions, marketing, marketing to women

You know that feeling you get when watching that show, What Not to Wear?  Cringing and squirming, you watch as delusional people show off some of the most hideous outfits –  they think they actually look good when it is so clear they don’t.  That they would be so self-unaware is unbelievable. Well, that’s how [...]

notes on a crisis

by denise lee yohn on May 11, 2009 · 2 Comments · in brand perceptions, business

MediaWeek just published an article of mine, Notes on a Crisis, about what Domino’s and other brands can do to revive and thrive after a catastrophe.  The piece outlines three lessons learned