Currently viewing the tag: "design"

brand experience brief: uniqlo

by denise lee yohn on March 17, 2012 · 0 Comments · in brand communication, brand delivery, brand touchpoints, retail

(Check out my latest “brand experience brief” — a report with insights and analysis of new and interesting restaurant and retail concepts.) Fast fashion retailer Uniqlo is on a roll.  I visited the company’s Herald Square location, one of three stores it has in New York City.  Here’s what I thought of the brand experience there: more brand [...]

herman miller, a business lab disguised as a furniture company

by denise lee yohn on July 1, 2010 · 0 Comments · in business, innovation, leadership

I was fascinated by the story told in a recent strategy+business piece about Herman Miller, Inc., the “office-furniture maker.”  That descriptor belongs in quotation marks because it seems the company is as adept at building breakthrough business practices as it is its cool Aeron chairs.  The article offers a peak into the great company behind [...]

in csr, nike just does it

by denise lee yohn on February 25, 2010 · 3 Comments · in brand communication, business, innovation, leadership

Nike recently released their “Corporate Responsibility Report FY07-09” and I was so impressed by it, I just had to share my thoughts about it.

i’m a vivienne tam

by denise lee yohn on December 21, 2009 · 0 Comments · in brand perceptions, innovation, marketing

I’m fascinated by the recent flurry of activity of designer PCs.  Having worked at Sony during the early years of VAIO (perhaps the first fashionable PC line, launched with its distinctive violet color and sleek features and all), it’s pretty amazing to me to see how the category has developed.

redesigns that matter

by denise lee yohn on May 26, 2009 · 4 Comments · in packaging

Trolling through recent news from Packaging Digest, I noticed the juxtaposition of two stories that make a great point.