manthems, delusions, and other super gaffes
If you’ve been in the business long enough, you come to understand there are some basic rules to follow when running an ad on the Super Bowl. Humor works best. Use animals or big-breasted women – or both. Wow people with extraordinary settings and production values.
Many of the advertisers on last night’s big game followed the Super Bowl advertising playbook to a tee (view all of the spots here). And, yet, they violated some fundamental rules of advertising in general.