Currently viewing the tag: "customer relationships"
Four successful leaders in the restaurant business shared wise advice and juicy tidbits at the California Restaurant Association Orange County Chapter‘s CEO/President’s Panel last week. Panelists included: Skip Fox — President, Fleming’s Prime Steakhouse & Wine Bar Doug Cavanaugh — Chairman, CEO & Founder, Ruby’s Diner Joe Manzella — Proprietor & Founder, TAPS Fish House [...]
lessons from lady gaga
by denise lee yohn
on September 6, 2011
· 2 Comments
· in brand communication, brand identity, brand perceptions, marketing
In a recent post, I described a meeting I led for one of my clients that needed to engage its senior leadership with its brand. And I mentioned that I had started the meeting with a cheeky “What Can Brands Learn from Lady Gaga?” video. Although I can’t show the video here, I did want [...]
Chris Anderson’s new book, Free: The Future of a Radical Price, is on the top of my to-read list. Based on BusinessWeek’s review, it sounds like a provocative read about the how economy and technology have evolved the concept of Free.
The branded vs. private label product debates of late had got me thinking about brand loyalty recently and then I came across a great post by a former colleague, David Murphy
birthdays and brands
by denise lee yohn
on April 6, 2009
· 1 Comments
· in brand communication, brand touchpoints, marketing
My birthday was last week (I turned 21 again! ) Included in the birthday greetings I received were messages from four brands. Of all the brands
With its latest business news (acquiring Napster), Best Buy continues pursuing its brand mission, “to make technology deliver on its promises.” Depending on your perspective,
I recently came across 2 different items that I left me similarly unimpressed. The first was a sticker on my Hertz rental car folder, announcing the company was now offering to re-fuel my rental at market prices
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