Currently viewing the tag: "customer intimacy"

omar green on solving customers’ problems

by denise lee yohn on July 28, 2010 · 0 Comments · in business, innovation

Today I interview Omar Green, the Director of Strategic Mobile Initiatives at Intuit. I met Omar when I moderated a panel on “Mobile: New Business Models, New Markets” at the Red Herring North America conference last month.  I was so intrigued by the work Omar and his team are doing, I wanted him to share [...]

nine lessons from the mit enterprise forum

by denise lee yohn on June 22, 2010 · 2 Comments · in business, innovation, leadership, marketing

The MIT Enterprise Forum is a great program for gleaning business insights from real, live case studies.  Every month a CEO of a local, up and coming, high tech company presents an executive overview of his/her business and introduces two current challenges they’re facing.  Then an expert panel of advisors gives their advice and feedback [...]

cashing in on concerts

by denise lee yohn on June 7, 2010 · 0 Comments · in business, marketing

In recent weeks, both the New York Times and Bloomberg Businessweek ran stories on the booming music concert business.  The Times piece, A Front-Row Seat, to Go? Rock Fans Pay for Perks relayed the success of VIP packages which give concert goers special perks like face time with the artists at thousands of dollars a [...]

sound bites from ces

by denise lee yohn on January 11, 2010 · 2 Comments · in brand communication, brand perceptions, innovation, marketing, marketing to women

I just returned from a great trip to CES, the Consumer Electronics Show.  There was a lot of excitement around new, innovative products and it seemed like important deals and connections were being made – it was an energizing way to start off the new year! I particularly enjoyed participating in some breakout sessions in [...]

what the hottest brands have in common

by denise lee yohn on December 10, 2009 · 0 Comments · in best brands lists, brand perceptions, innovation, marketing

Recently Ad Age published a list of what it considered to be “America’s Hottest Brands.”   The list featured 40 brands that are “setting the pace for innovation — and getting results – right now.”  Although their selection criteria wasn’t clear and I can’t say I agree with all of the choices, I did find some [...]

can anything retailers do, manufacturers do better?

by denise lee yohn on January 30, 2009 · 3 Comments · in retail

In the ongoing war that wages between retailers and manufacturers, manufacturers often threaten to abandon (or at least de-emphasize) the existing channel and open their own direct business.  Liz Claiborne, the mid-tier womens fashion label,

stats from the summit

by denise lee yohn on December 10, 2008 · 1 Comments · in marketing

I’m posting live from the CMO Council Summit in Monterey, CA — it’s a membership-only gathering of approx. 100 CMOs from a range of industries (everything from Ciao Bella gelato to SAP) and the theme of the conference is “Routes to Revenue.”