Currently viewing the tag: "culture"

best bits from dine america 2010

by denise lee yohn on September 16, 2010 · 1 Comments · in business, leadership

Earlier this week, I had the opportunity to speak at Dine America, the invitation-only conference for senior executives in foodservice, produced by QSR Magazine.  Insights from my session, The Price is Right (winning pricing strategies for QSRs) will be featured in an upcoming edition of my monthly column with the magazine. In the meantime, I [...]

takeaways from the business growth conference

by denise lee yohn on May 9, 2010 · 1 Comments · in brand communication, brand touchpoints, brand value, business, leadership, marketing

Last week I had the pleasure of serving as a panelist on the marketing track for the 26th Annual Southern California Business Growth Conference.  Co-hosted by the Harvard Business School Association of Orange County and USC Marshall Alumni Association, the conference attracted over 1,000 of the region’s elite business leaders, innovators and entrepreneurs.

six best practices in retail

by denise lee yohn on March 8, 2010 · 3 Comments · in brand delivery, brand perceptions, brand touchpoints, business, marketing, retail

I’ve been working with a major retail brand and my engagement has included an audit and assessment of retail best practices.  Although most of my work is proprietary, I wanted to share some of my findings here because I’ve found some really interesting patterns.

the man behind walkman

by denise lee yohn on July 16, 2009 · 0 Comments · in business, leadership, marketing

Sony‘s celebration of Walkman‘s 30th anniversary this month has been bittersweet.  The headlines of stories covering the occasion speak to brand’s lost luster.  Yahoo! Tech declared “Sony struggling as Walkman hits 30th anniversary“; “Sony toils” MSNBC’s headline agreed and added:  “Once a pioneer of cutting-edge gadgets, company struggles to reinvent self.” In the midst of [...]

brand value creation — learning & growth

by denise lee yohn on June 23, 2009 · 0 Comments · in brand value, brand value creation, leadership

Today my series on brand value creation comes to a close with a look at companies’ Learning and Growth.  Previous posts have examined how brands create value for companies from the Customer, Financial (2 posts) ,  and Internal Business Process perspectives.

corporate brand gaps

by denise lee yohn on October 31, 2008 · 1 Comments · in brand portfolio

The development and management of a corporate brand is often a stumbling block for companies.  the same business leaders who understand the role of brand when it comes to products,