Last week I had the pleasure of serving as a panelist on the marketing track for the 26th Annual Southern California Business Growth Conference. 
Co-hosted by the Harvard Business School Association of Orange County and USC Marshall Alumni Association, the conference attracted over 1,000 of the region’s elite business leaders, innovators and entrepreneurs. (more…)
I’ve been working with a major retail brand and my engagement has included an audit and assessment of retail best practices. Although most of my work is proprietary, I wanted to share some of my findings here because I’ve found some really interesting patterns. (more…)
Sony‘s celebration of Walkman‘s 30th anniversary this month has been bittersweet. The headlines of stories covering the occasion speak to brand’s lost luster. Yahoo! Tech declared “Sony struggling as Walkman hits 30th anniversary“; “Sony toils” MSNBC’s headline agreed and added: “Once a pioneer of cutting-edge gadgets, company struggles to reinvent self.”
In the midst of this downcast coverage, I thought it important to discuss the (more…)
The development and management of a corporate brand is often a stumbling block for companies. the same business leaders who understand the role of brand when it comes to products, (more…)
Previous posts have examined how brands create value for companies from the