Currently viewing the tag: "culture"
A new definition of brand. Inspiring employees. My take on the Super Bowl ads and the new Taco Bell tagline. Check out my writings on these and other topics in the following “brand as business buffet,” a round-up of content from me from this past month. retail and restaurants: How to Keep ‘Em Coming Back [...]
a brand lesson from komen and planned parenthood
by denise lee yohn
on February 13, 2012
· 0 Comments
· in brand communication, brand delivery, business, leadership
brand as business bit: I’m interested in the Komen/Planned Parenthood situation from a brand point of view, not a political or moral one. That’s why a piece by James Gregory, CEO of Core Brand, a brand valuation consultancy, piqued my interest. He says the Komen organization should have done things differently by focusing on: “basic [...]
DLYohn 12 Truths to Guide Retailing in 2012 Check out the key points about success in retail from speakers at last week’s NRF’s Retail BIG Show in 2012. View more presentations from Denise Lee Yohn, Inc.
2012, according to the Chinese calendar, is the Year of the Dragon. In Chinese tradition, each year is dedicated to a specific animal and predictions for 2012 are for a dragon-like year of excitement, unpredictability, exhilaration, and intensity. With this expectation in mind, I’ve selected several brands to keep my eye on. They’re likely to [...]
Culture is quite the hot topic in business these days. The adage “Culture eats strategy for lunch” has been acknowledged for ages, but it seems the importance of culture is being emphasized now more than ever.
Jason Fried, CEO of 37signals, knows a thing or two about small business. His company has been developing apps for small businesses for seven years. But it’s how he runs his own company that reveals his keen insight for how to be a successful small business.
The potential that lies at the intersection of computer science and neuroscience is outlined in a new, quite literally mind-blowing book, The Two-Second Advantage: How We Succeed by Anticipating the Future—Just Enough by Vivek Ranadivé and Kevin Maney. It’s my pleasure to introduce this work to you in this the first post of the book’s [...]
Last week one of my clients kicked off the journey to operationalize its brand with a fantastic Leadership Meeting! I thought I’d share what the meeting entailed in an effort to pull back the curtain on how I help companies operationalize their brands to grow their businesses.
I just read Andy Stefanovich‘s book, Look at More Stuff: A Proven Approach to Innovation, Growth, and Change, and had to share some of the best bits with you: DLYohn Look at More Stuff View more presentations from Denise Lee Yohn, Inc.
How do you develop leaders who are committed to the purpose of their work, support the foundations of their organization’s brand and culture, and understand that everything they do matters? That’s the topic of today’s interview. My guest is Mark Tomaszewicz, Director of The Sharp Experience at Sharp Healthcare. Sharp is one of San Diego’s [...]
It might seem ironic that the venerable Harvard Business Review, a publication from an institution that has produced many successful leaders, would devote an entire issue to failure as it did last month. But given how much research and work has been done on the subject, it turned out to be one of the best [...]
garden fresh practices fresh business principles
by denise lee yohn
on February 22, 2011
· 3 Comments
· in brand extension, brand identity, brand perceptions, business, innovation, leadership
Thanks to my column-writing gig with QSR Magazine, I recently got an insiders’ look at a remarkable company, Garden Fresh Restaurant Corp. You probably know them as Souplantation, the 110+ unit salad and soup buffet concept, or Sweet Tomatoes, the name they operate under outside of Southern California.
Is social media a new phenomenon, or one that’s been around for centuries and is simply being fueled and shaped by the latest technological developments? In today’s interview, Jonathan Salem Baskin offers his point of view. Jonathan is a global brand strategist, leading a global network of partner companies in the Baskinbrand Alliance and managing [...]
What happens when a $2.1BB+ organization re-commits its 20,000+ people to its vision and values?! I got to find out last week when I attended “Extraordinary: The Power of Ten” the All-Staff Assembly put on by Sharp Healthcare. Thanks to a generous invitation from Mark Tomaszewicz, the director of The Sharp Experience, I got [...]
What a day! The World Business Forum featured phenomenal speakers and drew over 4,000 attendees from 60+ countries. I’m so honored to have been invited to attend as a guest blogger. I tweeted the best bits from today as they rolled off the speakers’ tongues and will be doing the same tomorrow morning (follow me: [...]
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