Currently viewing the tag: "crisis"
I’ve finally made it through all of the hours of Olympics coverage which I DVR’d because I had been unable to watch most of the Games live. Since I already knew the result of many of the competitions, I was interested in watching mostly for the profiles of the athletes and stories behind and nuances [...]
Last week I had the honor of guest-leading a session at the University of California-San Diego. Although the class was about news-writing, the instructor wanted to spend a day focused on brands and so she asked me to do a brief intro to brands and then lead the group in a brand management exercise. It [...]
MediaWeek just published an article of mine, Notes on a Crisis, about what Domino’s and other brands can do to revive and thrive after a catastrophe. The piece outlines three lessons learned
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