Currently viewing the tag: "Craig Hoffman"
six months of stuff for your brain to chew on
by denise lee yohn
on July 8, 2010
· 0 Comments
· in brand communication, brand delivery, brand perceptions, business, marketing, retail, trends
Now that summer is officially here, I wanted to take a look back at the past 6 months and see what kinds of conversations had been sparked by brand as business bites. The following are the top posts from each month in terms of number of re-tweets, comments, or emails they generated – I’ve also [...]
The following is a guest post by a colleague, Craig Hoffman, former Senior Business Development Officer for NexCen Brands, Inc. During his tenure, NexCen acquired 9 consumer brands ranging from Bill Blass, The Athlete’s Foot, and Great American cookie. He developed a unique brand review that focused on understanding the brand first, then focused on [...]
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