Currently viewing the tag: "Craig Hoffman"
six months of stuff for your brain to chew on
by denise lee yohn
on July 8, 2010
· 0 Comments
· in brand communication, brand delivery, brand perceptions, business, marketing, retail, trends
Now that summer is officially here, I wanted to take a look back at the past 6 months and see what kinds of conversations had been sparked by brand as business bites. The following are the top posts from each month in terms of number of re-tweets, comments, or emails they generated – I’ve also [...]
The following is a guest post by a colleague, Craig Hoffman, former Senior Business Development Officer for NexCen Brands, Inc. During his tenure, NexCen acquired 9 consumer brands ranging from Bill Blass, The Athlete’s Foot, and Great American cookie. He developed a unique brand review that focused on understanding the brand first, then focused on [...]
more from denise
tweets
Archives
Categories
- 5 favorites on friday
- administrative
- best brands lists
- brand as business buffet
- brand communication
- brand delivery
- brand disappointments
- brand equity
- brand extension
- brand fun
- brand identity
- brand names
- brand perceptions
- brand portfolio
- brand tools
- brand touchpoints
- brand value
- brand value creation
- brands we would miss
- business
- innovation
- leadership
- marketing
- marketing to women
- packaging
- podcast only
- retail
- sales
- trends
- Uncategorized
Tags
advertising Advertising Age America's Next Great Restaurant Apple Bobby Flay brand brand as business brand building brand communication brand communications brand equity brand perceptions brand touchpoints brand value BusinessWeek CES Chipotle culture Curtis Stone customer experience customer intimacy denise lee yohn differentiation FaceBook fast casual restaurants Harvard Business Review innovation iPhone Jonathan Salem Baskin leadership Lorena Garcia marketing NBC New York Times Nike operationalize pricing QSR restaurant branding retail social media Sony Starbucks Steve Ells storytelling
