Currently viewing the tag: "corporate communications"

engage your employees with stories

by denise lee yohn on April 3, 2012 · 0 Comments · in brand communication, business, leadership

brand as business bit:  The folks at UpMo, an employee-centric career management company, asked me to contribute to their blog, the upMover.   I thought it was the perfect opportunity to share about something I’ve been thinking about for awhile now:  the power of storytelling to engage employees. Companies often use advertising and social media to [...]

five leading business ideas for 2011

by denise lee yohn on December 9, 2010 · 2 Comments · in brand perceptions, brand value, business, leadership, trends

Change happens.  That’s not just a bumper sticker slogan; it’s the state of business today.  Mastering change requires new ways of thinking, talking about, and doing business. I believe the leading companies in 2011 and beyond will distinguish themselves by embracing these five ideas:

corporate reports are brand touchpoints

by denise lee yohn on September 28, 2009 · 1 Comments · in brand communication, brand touchpoints

I’ve been doing research on some companies and have spent quite a bit of time looking at companies’ corporate reports – e.g., annual reports, official statements, corporate presentations, etc.  I’m amazed at how many companies completely overlook these reports as touchpoints through which people experience their brands.  Often the reports are dry and pedantic or [...]