Currently viewing the tag: "competitive strategy"

on stocks and brands

by denise lee yohn on July 26, 2011 · 0 Comments · in brand value, brand value creation

Last week David Ristau, the analyst who publishes daily stock recommendations in The Oxen Report, weighed in on the fast/casual dining industry with predictions for 10 fast/casual companies in the coming year. Chipotle, McDonald’s, and Domino’s were among the companies he analyzed based on growth, profitability, financial health, value, and management.

size as a competitive advantage

by denise lee yohn on October 29, 2009 · 0 Comments · in business, marketing

Establishing competitive advantage is one of the basic tenets of business strategy.  Companies must establish a way of standing out from competitive offerings and being perceived as different and better from those offerings. One business aspect that I believe is underutilized as a lever for competitive advantage is business size and scale.

business lessons from the biggest loser

by denise lee yohn on September 16, 2009 · 0 Comments · in brand fun, business

The TV show The Biggest Loser started up again this week.  The show features contestants who train, diet, and compete in challenges to see who can lose the most weight.  I started watching the show last season because a client of mine is a sponsor and I got hooked – not only is it inspirational [...]

the opinion in imho

by denise lee yohn on August 2, 2009 · 6 Comments · in brand touchpoints, business, marketing

Apparently my “Outside Insights” column, How to Defeat McDonald’s**,  on QSR Magazine‘s home page has prompted concern among the folks at McDonald’s.  It was intended as a service piece for fast feeders looking for insights on how to establish competitive advantage — but the Golden Arches media relations team seems to view it as a [...]