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2011 year in ideas
by denise lee yohn
on December 20, 2011
· 0 Comments
· in brand communication, brand delivery, brand identity, brand names, brand perceptions, brand touchpoints, business, innovation, marketing, retail
In the spirit of New York Times Magazine’s annual Year in Ideas, I’ve compiled an alphabetical digest of ideas, from A to Z, that I wrote, spoke, and passed along over the past 12 months. The following are excerpts — the original pieces linked.
business is now an action sport
by denise lee yohn
on June 28, 2011
· 0 Comments
· in brand perceptions, business, innovation, leadership, marketing
Kick it off. Drop the ball. Setbacks. A free pass. Take it over the finish line. Follow-through. The vocabulary of sports penetrates the business world. Due to the highly competitive nature of business, the concept of teams meeting on the playing field for a fierce contest has clear application to business as we’ve known it. [...]
“To Survive, the Fitness Industry Must Rethink Fitness” is a piece Club Industry, the magazine for fitness business professionals, asked me to write.
The folks at Booz & Company published two articles a year apart but they are extremely relevant to each other. One describes six industries needing transformation; the other outlines one that’s already initiated a reboot. From both, we gain valuable insights about the why, what, and how of business transformation.
I’ve finally made it through all of the hours of Olympics coverage which I DVR’d because I had been unable to watch most of the Games live. Since I already knew the result of many of the competitions, I was interested in watching mostly for the profiles of the athletes and stories behind and nuances [...]
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