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Hi folks! Trying a new feature this year — a monthly round-up of my published content. It’s a mental buffet of ideas that may seem schizophrenic at times (I do work on fast food restaurants as well as fitness brands, after all!), but it’s all in the service of helping companies understand and apply the [...]
2012, according to the Chinese calendar, is the Year of the Dragon. In Chinese tradition, each year is dedicated to a specific animal and predictions for 2012 are for a dragon-like year of excitement, unpredictability, exhilaration, and intensity. With this expectation in mind, I’ve selected several brands to keep my eye on. They’re likely to [...]
2011 year in ideas
by denise lee yohn
on December 20, 2011
· 0 Comments
· in brand communication, brand delivery, brand identity, brand names, brand perceptions, brand touchpoints, business, innovation, marketing, retail
In the spirit of New York Times Magazine’s annual Year in Ideas, I’ve compiled an alphabetical digest of ideas, from A to Z, that I wrote, spoke, and passed along over the past 12 months. The following are excerpts — the original pieces linked.
Last week David Ristau, the analyst who publishes daily stock recommendations in The Oxen Report, weighed in on the fast/casual dining industry with predictions for 10 fast/casual companies in the coming year. Chipotle, McDonald’s, and Domino’s were among the companies he analyzed based on growth, profitability, financial health, value, and management.
DLYohn America’s Next Great Restaurant 05.01.11 Finale Recap from Denise Lee Yohn on Vimeo. For important takeaways for aspiring restaurateurs and other entrepreneurs, check out the full series of my show recaps: engage your employees with your brand — episode 8 deciding what NOT to do — episode 7 the customer isn’t always right — [...]
DLYohn America’s Next Great Restaurant 04.10.11 Episode 6 Recap from Denise Lee Yohn on Vimeo. also see: why the “customer is always right” isn’t always so — episode 5 recap 3 keys to success as a fast casual restaurant — episode 4 recap intro to the show
DLYohn America’s Next Great Restaurant 04.03.11 Episode 5 Recap from Denise Lee Yohn on Vimeo. also see: episode 4 recap: 3 keys to a successful fast casual restaurant episode 3 recap: what makes a great brand slogan intro to the show
DLYohn America’s Next Great Restaurant 03.27.11 Episode 4 Recap from Denise Lee Yohn on Vimeo.
The Founder and CEO of Brand Value Advisors, Mike Kelly, joins me to talk about what’s hot, what’s not, and why in the restaurant industry. Mike should know. Brand Value Advisors is a marketing and branding advisory firm which private equity and VC investors call upon to provide brand strategy, brand valuation, and sales and [...]
Coming off the heels of what appears to have been a successful holiday sales season, optimism about how business will fare in the New Year is understandable. But I don’t feel comfortable making any specific predictions, so I think I’ll keep this my first post of 2011 a neutral one and simply outline five of [...]
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