Currently viewing the tag: "ChangeThis"
A new definition of brand. Inspiring employees. My take on the Super Bowl ads and the new Taco Bell tagline. Check out my writings on these and other topics in the following “brand as business buffet,” a round-up of content from me from this past month. retail and restaurants: How to Keep ‘Em Coming Back [...]
brand as business bit: Carol Roth wrote a ChangeThis manifesto that challenged some of the conventional myths about entrepreneurship. She took on the “follow your passion” movement, which suggests that you should earn a living from your greatest life passion. Roth points out: “Zappos.com is a business where passion followed opportunity but wasn’t the starting [...]
a paper and video that introduces fresh thinking and a new management approach to jumpstart the recovery
The folks at ChangeThis* are considering publishing my manifesto, “Reset: Re-ignite Your Business with the Power of Your Brand“ — and I need your votes to make it happen.
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