Currently viewing the tag: "CES"
Hi folks! Trying a new feature this year — a monthly round-up of my published content. It’s a mental buffet of ideas that may seem schizophrenic at times (I do work on fast food restaurants as well as fitness brands, after all!), but it’s all in the service of helping companies understand and apply the [...]
The Consumer Electronics Show (CES) can be an intoxicating experience. Drinking in all the devices on the show floor, it’s easy to be dazzled by cool features, brilliant designs, and products you never even dreamed of. Speakers captivate your imagination as they describe bold visions and demo the newest products. But amid all the hype, [...]
Check out my recap of the technologies at the 2012 Consumer Electronics Show in the next wave in consumer electronics: digital health and fitness.
brand as business bit: At CES last week, I couldn’t help but feel a little like I was in Apple’s 1984 commercial. I could only take comfort in knowing that adoption of wearing glasses to watch TV will never cross the chasm into the mainstream — they’re impractical, they’re too invasive, and they detract from [...]
2012, according to the Chinese calendar, is the Year of the Dragon. In Chinese tradition, each year is dedicated to a specific animal and predictions for 2012 are for a dragon-like year of excitement, unpredictability, exhilaration, and intensity. With this expectation in mind, I’ve selected several brands to keep my eye on. They’re likely to [...]
Today we get the opportunity to hear from someone who has spent the past 30 years exploring what it means to be living in digital times. Robin Raskin is an author, editor, magazine publisher, blogger, TV and radio personality, consultant, and most notably producer of the Living in Digital Times summits and exhibits at CES. These summits, [...]
Last week at the Consumer Electronics Show I attended two Summits about the convergence of technology and health/fitness/wellness. So many of the innovations introduced there were exciting and intriguing. I wanted to share my takeaways about these innovations because they speak to issues that are relevant to all companies which relate to technology in some [...]
sound bites from ces
by denise lee yohn
on January 11, 2010
· 2 Comments
· in brand communication, brand perceptions, innovation, marketing, marketing to women
I just returned from a great trip to CES, the Consumer Electronics Show. There was a lot of excitement around new, innovative products and it seemed like important deals and connections were being made – it was an energizing way to start off the new year! I particularly enjoyed participating in some breakout sessions in [...]
a few things that caught my eye at CES 2010
While you are reading this, I’m attending the Consumer Electronics Show. I’ll be meeting with clients and prospects, attending educational sessions, and walking the show floor — the last activity is one that I always find both exciting and frustrating. Exciting because there always so many new and cool gadgets and technologies to check out; [...]
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