Currently viewing the tag: "BusinessWeek"
brand as business bit: In Deadlines and Disruption, the memoir by Stephen B. Shepard, editor-in-chief of Businessweek from 1984 to 2005, Shepard writes about a conversation with Oz Elliott, former editor of Newsweek: He thought that institutions—whether magazines or companies—sometimes fail because of weak leadership. There is no vision or strategy. But sometimes, he said, even strong [...]
it’s all relative
by denise lee yohn
on August 14, 2012
· 0 Comments
· in brand communication, brand perceptions, marketing
brand as business bit: This week’s BusinessWeek features a story outlining Campbell’s strategy to stem the tide of declining soup sales. The venerable firm is introducing Go! Soup, a “ready-to-eat meals line coming this month in varieties that include chorizo, pulled chicken with black beans, and golden lentils with madras curry.” One commentator expressed his [...]
hip help
by denise lee yohn
on April 13, 2012
· 0 Comments
· in brand communication, brand perceptions, brand touchpoints, innovation, marketing
brand as business bit: While perusing the aisles at Target awhile back, I stumbled across these really great packages of healthcare products and fell in love: I was so pleased to read the story behind such an ingenious brand in Businessweek. (Be sure to check out the sidebar on the playbook of gimmicks used [...]
What do Justin Bieber and Donald Trump have in common? Besides mops of hair! Both guys (we can’t really call 17 year-old Bieber a man yet) are driving major brand extensions – they’re own. Tweet
business isn’t a popularity contest
by denise lee yohn
on August 17, 2010
· 2 Comments
· in brand equity, brand perceptions, business, trends
Bloomberg BusinessWeek’s publication of its “The Popularity Issue: America’s most popular products and how they got that way” makes some fascinating statements about today’s business culture — but not because of the items it named (although those do make for an interesting read.) The fact that a business publication would devote an issue to things [...]
In recent weeks, both the New York Times and Bloomberg Businessweek ran stories on the booming music concert business. The Times piece, A Front-Row Seat, to Go? Rock Fans Pay for Perks relayed the success of VIP packages which give concert goers special perks like face time with the artists at thousands of dollars a [...]
Now that everyone has had a chance to digest BusinessWeek/Interbrand’s Best Global Brands report, I thought I’d offer some suggestions for how to use the results. There’s a risk that if someone doesn’t know what brand valuation really means or what it’s useful for, the conclusions and implications drawn from the report could be off. [...]
brand value creation — financial, part 2
by denise lee yohn
on June 11, 2009
· 0 Comments
· in brand equity, brand value, brand value creation
Why should stockholders care about a company’s brand? That’s the subject of today’s post, the 3rd in a series on the many ways a brand creates value for a company. Tweet
BusinessWeek’s analysis of “How HP Got Its Wow! Back” reports on a business metric the Company uses that gives me an idea about measuring marketing productivity. Tweet
BusinessWeek’s John Fine issued an opinion this week that I don’t agree with, and I’m curious to hear others’ opinions. His piece entitled “Your Brand Is Not a Candidate” Tweet
konosuke matsushita r.i.p.
by denise lee yohn
on October 14, 2008
· 0 Comments
· in best brands lists, brand equity, brand names, brand value
Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.) The company also ditched its National brand, Tweet
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