Currently viewing the tag: "business"

future of marketing

by denise lee yohn on February 8, 2011 · 10 Comments · in brand communication, brand touchpoints, business, innovation, marketing, trends

Late last year, 60 marketing experts shared their visions of the future of marketing through a “micro-conference” run by Sam Rosen of thoughtlead.  It found it fascinating on several levels.

five leading business ideas for 2011

by denise lee yohn on December 9, 2010 · 2 Comments · in brand perceptions, brand value, business, leadership, trends

Change happens.  That’s not just a bumper sticker slogan; it’s the state of business today.  Mastering change requires new ways of thinking, talking about, and doing business. I believe the leading companies in 2011 and beyond will distinguish themselves by embracing these five ideas:

building influence in the workplace: it has to be personal

by denise lee yohn on December 7, 2010 · 5 Comments · in business, leadership

(This is the second in a two-part blog series on influence and leadership.  This post is written by Terry Starbucker, who has been in the business world for over 28 years in a variety of leadership positions, and regularly writes about his experiences in his blog, “Ramblings From a Glass Half-Full” . He is also a [...]

takeaways from the business growth conference

by denise lee yohn on May 9, 2010 · 1 Comments · in brand communication, brand touchpoints, brand value, business, leadership, marketing

Last week I had the pleasure of serving as a panelist on the marketing track for the 26th Annual Southern California Business Growth Conference.  Co-hosted by the Harvard Business School Association of Orange County and USC Marshall Alumni Association, the conference attracted over 1,000 of the region’s elite business leaders, innovators and entrepreneurs.

business lessons from the biggest loser

by denise lee yohn on September 16, 2009 · 0 Comments · in brand fun, business

The TV show The Biggest Loser started up again this week.  The show features contestants who train, diet, and compete in challenges to see who can lose the most weight.  I started watching the show last season because a client of mine is a sponsor and I got hooked – not only is it inspirational [...]