I’ve finally made it through all of the hours of Olympics coverage which I DVR’d because I had been unable to watch most of the Games live. 
Since I already knew the result of many of the competitions, I was interested in watching mostly for the profiles of the athletes and stories behind and nuances of their achievements. I gleaned a few insights that seem to have relevance for companies who are competing in the game of business.
U.S. News & World Report’s interview with Susan Docherty, North American Vice President for General Motors 
provided some valuable insight into the troubled car company. Her comments made it clear that GM is operating from a reactive, backward looking stance. (more…)
This is one in a series of posts about brands have failed to live up to their potential — from Jonathan Salem Baskin, author of Branding Only Works on Cattle, the “dim bulb” blog, and Ad Age/CMO Strategy column. (more…)