Currently viewing the tag: "Burger King"

the opinion in imho

by denise lee yohn on August 2, 2009 · 6 Comments · in brand touchpoints, business, marketing

Apparently my “Outside Insights” column, How to Defeat McDonald’s**,  on QSR Magazine‘s home page has prompted concern among the folks at McDonald’s.  It was intended as a service piece for fast feeders looking for insights on how to establish competitive advantage — but the Golden Arches media relations team seems to view it as a [...]

if a brand has something to say, say it

by denise lee yohn on April 2, 2009 · 4 Comments · in brand communication, brand disappointments, brand equity

Why do brands that have a strong point of differentiation not position themselves on it??  Quizno’s serves a case in point.

underwear that’s fun to wear

by denise lee yohn on December 20, 2008 · 6 Comments · in brand extension, marketing

The verdict from brand marketers on the worst brand extensions of 2008 is out — Burger King underwear, Kellogg’s hip-hop street wear, and Allstate Green insurance were named the worst offenders.

bff with a brand

by denise lee yohn on December 15, 2008 · 1 Comments · in brand communication, marketing

Yesterday’s New York Times article entitled, “Do You Want to ‘Friend’ a Detergent?” provides a vivid description of what’s wrong with marketing these days.