Currently viewing the tag: "Burger King"
BurgerKing, Volvo, Coke, LEGO, and ShoeDazzle were some of the brands in my recent conversations. Peruse this recap of my content this month to see what you might have missed:
brand as business bit: There’s been a lot of activity in the fast food world these days: Burger King just launched a new menu and ad campaign, Wendy’s introduced a new tagline and campaign, and Taco Bell is experimenting with a new menu and tagline. My colleagues over at E-Poll and I thought it would [...]
Apparently my “Outside Insights” column, How to Defeat McDonald’s**, on QSR Magazine‘s home page has prompted concern among the folks at McDonald’s. It was intended as a service piece for fast feeders looking for insights on how to establish competitive advantage — but the Golden Arches media relations team seems to view it as a [...]
if a brand has something to say, say it
by denise lee yohn
on April 2, 2009
· 4 Comments
· in brand communication, brand disappointments, brand equity
Why do brands that have a strong point of differentiation not position themselves on it?? Quizno’s serves a case in point.
The verdict from brand marketers on the worst brand extensions of 2008 is out — Burger King underwear, Kellogg’s hip-hop street wear, and Allstate Green insurance were named the worst offenders.
Yesterday’s New York Times article entitled, “Do You Want to ‘Friend’ a Detergent?” provides a vivid description of what’s wrong with marketing these days.
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