Currently viewing the tag: "budget"
Yesterday I explained that I’m devoting my blog posts this week to a series on “5 Brands We Would Miss.” The series, prompted by 24/7 Wall’s list of “Twelve Major Brands That Will Disappear,” is intended to explore what we would miss as a result of some of brands’ demise. Today, it’s Budget.
BusinessWeek’s analysis of “How HP Got Its Wow! Back” reports on a business metric the Company uses that gives me an idea about measuring marketing productivity.
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