Currently viewing the tag: "brands"

sustainability: what’s a brand got to do with it?

by denise lee yohn on July 19, 2011 · 3 Comments · in brand value creation, business, marketing

There’s been a really provocative and passionate debate going on over at the Environmental Leader website about sustainability. It’s challenged me to think about brands, social capital, and sustainability in new ways and so I wanted to share some of my insights with you. It all started with a post by Guy Champniss, an independent [...]

top tweets from brite conference

by denise lee yohn on March 17, 2011 · 1 Comments · in brand communication, brand equity, brand perceptions, brand touchpoints, business, innovation, marketing

DLYohn Top Tweets from BRITE Conference 03.11   View more presentations from Denise Lee Yohn, Inc.

failure is not an option for brands

by denise lee yohn on July 20, 2009 · 1 Comments · in brand delivery, business, leadership

The 40th anniversary of the ground-breaking Apollo 11 mission reminds me of a talk by Jim Lovell, the commander of the other famous Apollo mission (#13), which I recently I heard.  In it, Mr. Lovell declared, “I shouldn’t be here,” and attributed the fact that he was indeed still here to the qualities of the [...]

5 brands we would miss: a series

by denise lee yohn on May 3, 2009 · 3 Comments · in brand fun, brands we would miss

24/7 Wall recently ran an article outlining “Twelve Major Brands That Will Disappear.”  They examined 100 “large brands facing troubled futures” and compiled a list of 12 brands that they believe will not survive until the end of 2010.  While the piece outlined the reasons for the brands’ pending demise, I was more interested in [...]

the brand mavericks

by denise lee yohn on October 3, 2008 · 2 Comments · in brand fun, brand names, marketing

By my count, the word “maverick” was used 15 times in last night’s VP debate (transcript available here).  While Biden and Palin debated