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Is social media a new phenomenon, or one that’s been around for centuries and is simply being fueled and shaped by the latest technological developments? In today’s interview, Jonathan Salem Baskin offers his point of view. Jonathan is a global brand strategist, leading a global network of partner companies in the Baskinbrand Alliance and managing [...]
stuff that matters
by denise lee yohn
on October 12, 2009
· 3 Comments
· in brand equity, brand value, business, marketing, trends
This is a continuation of the debrief from the Brand Managecamp conference. In my last post, I relayed insights about Innovation from the “elite conference on branding” that I attended in Las Vegas last week. Today I’m covering the 2 remaining themes that arose – both fall under the category of “stuff that matters”: Substance [...]
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