Currently viewing the tag: "brand"
10 criteria for brand you
by denise lee yohn
on March 5, 2009
· 3 Comments
· in brand delivery, brand identity, brand perceptions, brand value, trends
A few weeks ago, in response to some inquiries by colleagues and friends, I wrote about personal branding. As a reminder, I suggested
brand you?
by denise lee yohn
on February 6, 2009
· 5 Comments
· in brand delivery, brand identity, brand perceptions, brand value, trends
Personal branding seems to have re-emerged as a hot topic. The concept introduced by Tom Peters over 10 years ago is now back on everyone’s radar screens
A colleague of mine alerted me to an article reviewing a talk given by Cheryl Heller, the founder and CEO of Heller Communication Design, at Pop!Tech the technology and design conference
According to a study by the Association of National Advertisers, 64% of CMOs and brand managers say their brands do not influence decisions made at their companies. What’s up with that?!
konosuke matsushita r.i.p.
by denise lee yohn
on October 14, 2008
· 0 Comments
· in best brands lists, brand equity, brand names, brand value
Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.) The company also ditched its National brand,
I guess you could say I’ve taken up somewhat of a crusade against thinking or talking about brands as only symbols and words. The latest offender is Patt Cottingham, a self-described “
With its latest business news (acquiring Napster), Best Buy continues pursuing its brand mission, “to make technology deliver on its promises.” Depending on your perspective,
saks gets it; bloomie’s not so much
by denise lee yohn
on September 8, 2008
· 1 Comments
· in brand communication, brand delivery, marketing, retail
NY Times’ Stuart Elliot recently reported about dueling efforts between Saks Fifth Avenue and Bloomingdale’s to lure back reluctant shoppers.
Michael Phelps is going to appear on Kellogg’s Corn Flakes and Frosted Flakes cereal boxes. Apparently Phelps passed on posing on Wheaties boxes where he has appeared before,
With all the hype surrounding the Olympics, you might have missed an announcement from JC Penney a couple weeks ago — they launched Xersion, “a new private brand offering the modern lifestyle customer
Joe Pine — author of the several best-selling business books including the recently published Authenticity, consultant, former TED speaker, cigar-aficionado, and a really smart guy — opened a friendly debate with me
have you heard about this cool site, Brand Tags? It creates tag clouds based on associations people have of brands — click on “whatever they say a brand is” to see all of the clouds currently available
Today American Airlines experienced a huge baggage handling problem at JFK — LA Times’ coverage is just the first of many stories we can expect to see about the hundreds of irate customers
Just the other day, I encountered a sign on the counter of my local Panera Bread. It announced price increases on its bagels due to increased costs. I’m sure many businesses faced with increased margin pressures are looking at price increases
In preparing to launch my blog, I researched a lot of existing ones to get a sense of what works and what doesn’t. As a brand person, I was particularly interested in whether or not brands themselves had blogs. I looked at a sampling
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