Currently viewing the tag: "brand value"
For over 20 years CoreBrand has highlighted the most powerful brands in its Top 100 BrandPower Rankings. The New York-based consulting firm recently released its 2012 report so I asked CEO and Founder, Jim Gregory, to join me to discuss the results. Our discussion focused on technology brands including Google, Yahoo, Apple, and Samsung since I thought it [...]
Here are five juicy things for your brain to chew on from this past month: 1. What Business Are You Leading? (downloadable one-pager) – the four types of businesses, the challenges of each, and how to leverage your brand internally to address those challenges 2. Ford’s Divided Heart (blogpost) — by making its blue oval logo less [...]
perspectives on brand valuation
by denise lee yohn
on October 4, 2010
· 0 Comments
· in best brands lists, brand value, brand value creation
Brand value is all the buzz these days, thanks to the recent release of Interbrand’s Best Global Brands report. I preempted the action with a post a few weeks ago called “The Problem with Brand Valuation.” In it I took issue with a specific aspect of most valuation methodologies — a factor to account for [...]
Consensus Advisors just released their 2009-2010 Retailer Health Ratings (RHRs) report. The RHRs measure and compare retailers over a five-year period on: healthy growth asset utilization pricing power balance sheet strength The report and webinar were really interesting and so I thought I’d share some of the insights and my reactions. Tweet
takeaways from the business growth conference
by denise lee yohn
on May 9, 2010
· 1 Comments
· in brand communication, brand touchpoints, brand value, business, leadership, marketing
Last week I had the pleasure of serving as a panelist on the marketing track for the 26th Annual Southern California Business Growth Conference. Co-hosted by the Harvard Business School Association of Orange County and USC Marshall Alumni Association, the conference attracted over 1,000 of the region’s elite business leaders, innovators and entrepreneurs. Tweet
so you want your own website
by denise lee yohn
on November 9, 2009
· 0 Comments
· in brand delivery, brand perceptions, brand touchpoints, retail
Recently several manufacturers have announced that they are initiating an e-commerce business. I’m not sure of the motivations behind these moves but it seems to be a growing trend. Although many manufacturers have been offering direct sales for many years through their own e-commerce sites, it seems we’re seeing a new surge of interest in [...]
brand value creation — financial, part 2
by denise lee yohn
on June 11, 2009
· 0 Comments
· in brand equity, brand value, brand value creation
Why should stockholders care about a company’s brand? That’s the subject of today’s post, the 3rd in a series on the many ways a brand creates value for a company. Tweet
Here’s Post #2 in a series on how brands create value. I’m using Kaplan and Norton’s Balanced Scorecard as an organizing framework and kicked the series off with the Customer perspective. Today, the topic is Financial brand value creation. Tweet
Today I’m launching a short series on brand value creation. My intent is to outline the ways brands create value, organizing the points by the four quadrants of The Balanced Scorecard. Tweet
everything you ever wanted to know about retail
by denise lee yohn
on January 22, 2009
· 3 Comments
· in best brands lists, brand delivery, brand value, retail
Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report and it is a must-read for anyone who wants insights into the retail sector. Tweet
Last week’s Ad Age juxtaposed 2 pieces worth noting: First was an excerpt from David Aaker‘s latest book, “Spanning Silos: The New CMO Imperative.” Its main thesis Tweet
konosuke matsushita r.i.p.
by denise lee yohn
on October 14, 2008
· 0 Comments
· in best brands lists, brand equity, brand names, brand value
Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.) The company also ditched its National brand, Tweet
Discover magazine has published an interview with William McDonough, the “King of Green Architecture.” In it, McDonough explains Tweet
more from denise
tweets
Archives
Categories
- 5 favorites on friday
- administrative
- best brands lists
- brand as business buffet
- Brand Book Bites
- brand communication
- brand delivery
- brand disappointments
- brand equity
- brand extension
- brand fun
- brand identity
- brand names
- brand perceptions
- brand portfolio
- brand tools
- brand touchpoints
- brand value
- brand value creation
- brands we would miss
- build a breakthrough brand
- business
- digital health and fitness
- innovation
- leadership
- marketing
- marketing to women
- packaging
- podcast only
- retail
- sales
- trends
- Uncategorized
Tags
advertising Advertising Age Apple Best Buy brand brand alignment brand as business brand building brand communication brand communications brand equity Brand experience brief brand perceptions brand strategy brand touchpoints brand value BusinessWeek CES Chipotle culture customer experience denise lee yohn differentiation digital health and fitness employee engagement FaceBook fast casual restaurants Harvard Business Review innovation iPhone leadership marketing New York Times Nike OPEN Forum operationalize QSR QSR Magazine retail social media Starbucks Steve Ells storytelling strategy values
