consensus on retail

Consensus Advisors just released their 2009-2010 Retailer Health Ratings (RHRs) reportrhrThe RHRs measure and compare retailers over a five-year period on:

  • healthy growth
  • asset utilization
  • pricing power
  • balance sheet strength

The report and webinar were really interesting and so I thought I’d share some of the insights and my reactions. (more…)

Posted on June 17th, 2010 by denise lee yohn and filed under brand value, business, retail, sales | 0 Comments | Comments RSS

takeaways from the business growth conference

Last week I had the pleasure of serving as a panelist on the marketing track for the 26th Annual Southern California Business Growth Conferenceheader_business_growth_conference_logoCo-hosted by the Harvard Business School Association of Orange County and USC Marshall Alumni Association, the conference attracted over 1,000 of the region’s elite business leaders, innovators and entrepreneurs. (more…)

Posted on May 9th, 2010 by denise lee yohn and filed under brand communication, brand touchpoints, brand value, business, leadership, marketing | 1 Comment | Comments RSS

so you want your own website

Recently several manufacturers have announced that they are initiating an e-commerce business.   I’m not sure of the motivations behind these moves but it seems to be a growing trend. Although many manufacturers have been offering direct sales for many years through their own e-commerce sites, it seems we’re seeing a new surge of interest in doing so from players who have historically shunned the idea.

(more…)

Posted on November 9th, 2009 by denise lee yohn and filed under brand delivery, brand perceptions, brand touchpoints, retail | 0 Comments | Comments RSS

brand value creation — financial, part 2

Why should stockholders care about a company’s brand? wall-street-signThat’s the subject of today’s post, the 3rd in a series on the many ways a brand creates value for a company. (more…)

Posted on June 11th, 2009 by denise lee yohn and filed under brand equity, brand value, brand value creation | 0 Comments | Comments RSS

brand value creation — financial, part 1

Here’s Post #2 in a series on how brands create value.  I’m using Kaplan and Norton’s Balanced Scorecard as an organizing framework and kicked the series off with the Customer perspective.  Today, the topic is Financial jerry-show_me_the_moneybrand value creation. (more…)

Posted on June 8th, 2009 by denise lee yohn and filed under brand value, brand value creation | 3 Comments | Comments RSS

brand value creation — customer

Today I’m launching a short series on brand value creation.  My intent is to outline the ways brands create value, organizing the points by the four quadrants of The Balanced Scorecard. (more…)

Posted on June 4th, 2009 by denise lee yohn and filed under brand value, brand value creation | 4 Comments | Comments RSS

everything you ever wanted to know about retail

Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report and it is a must-read for anyone who wants insights into the retail sector. (more…)

Posted on January 22nd, 2009 by denise lee yohn and filed under best brands lists, brand delivery, brand value, retail | 3 Comments | Comments RSS

on marketing and leadership

Last week’s Ad Age juxtaposed 2 pieces worth noting:

First was an excerpt from David Aaker‘s latest book, “Spanning Silos:  The New CMO Imperative.” Its main thesis (more…)

Posted on November 20th, 2008 by denise lee yohn and filed under brand value | 1 Comment | Comments RSS

konosuke matsushita r.i.p.

Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.)  The company also ditched its National brand, (more…)

Posted on October 14th, 2008 by denise lee yohn and filed under best brands lists, brand equity, brand names, brand value | 0 Comments | Comments RSS

an architect on brand value

Discover magazine has published an interview with William McDonough, the “King of Green Architecture.”  In it, McDonough explains (more…)

Posted on October 7th, 2008 by denise lee yohn and filed under brand value, marketing | 0 Comments | Comments RSS