Recently several manufacturers have announced that they are initiating an e-commerce business. I’m not sure of the motivations behind these moves but it seems to be a growing trend. Although many manufacturers have been offering direct sales for many years through their own e-commerce sites, it seems we’re seeing a new surge of interest in doing so from players who have historically shunned the idea.
Here’s Post #2 in a series on how brands create value. I’m using Kaplan and Norton’s Balanced Scorecard as an organizing framework and kicked the series off with the Customer perspective. Today, the topic is Financial 
brand value creation. (more…)
Today I’m launching a short series on brand value creation. My intent is to outline the ways brands create value, organizing the points by the four quadrants of The Balanced Scorecard. (more…)
Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report 
and it is a must-read for anyone who wants insights into the retail sector. (more…)
Last week’s Ad Age juxtaposed 2 pieces worth noting:
First was an excerpt from David Aaker’s latest book, “Spanning Silos: The New CMO Imperative.” 
Its main thesis (more…)
Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.) 
The company also ditched its National brand, (more…)
Discover magazine 
has published an interview with William McDonough, the “King of Green Architecture.” In it, McDonough explains (more…)
That’s the subject of today’s post, the 3rd in a