Currently viewing the tag: "brand tools"

build your brand with a cohesive customer experience

by denise lee yohn on November 22, 2011 · 0 Comments · in brand delivery, brand tools, brand touchpoints, retail

The holiday shopping season is upon us and retailers are trying to navigate the challenges and opportunities of the new retail reality.  As a recent Bloomberg Businessweek article observed, “Americans don’t shop the way they used to.”

the brand promise:reality gap

by denise lee yohn on March 22, 2010 · 4 Comments · in brand delivery, brand tools, business

Attention:  fast food marketers – you’re wasting half of your advertising! But I’m not talking about the waste that John Wanamaker was referring to in his famous quip about not knowing which half of his advertising was being wasted.  I’m talking about the average of 48% of people who say there’s a big difference between [...]

brand obituaries

by denise lee yohn on February 22, 2010 · 1 Comments · in brand perceptions, brand tools

I’m working with a client to develop a new brand platform and thought I’d share one of the tools I used in my engagement – Brand Obituaries.

strategic brand platforms

by denise lee yohn on January 28, 2010 · 1 Comments · in brand tools

Later today I will be presenting the new strategic brand platform to the Board of Directors for an organization I’ve been working with.  I thought I’d take this opportunity to share my approach to brand strategy.

how to differentiate

by denise lee yohn on January 7, 2010 · 0 Comments · in brand perceptions, brand tools, marketing

While you are reading this, I’m attending the Consumer Electronics Show.  I’ll be meeting with clients and prospects, attending educational sessions, and walking the show floor — the last activity is one that I always find both exciting and frustrating.  Exciting because there always so many new and cool gadgets and technologies to check out; [...]

2009 year in review

by denise lee yohn on December 28, 2009 · 1 Comments · in brand fun, trends

As 2009 draws to a close, I thought I’d take a quick look back at significant developments of the past year.  And what a year it’s been, hasn’t it?! Last January, I don’t think any of us could have predicted how bad things would get (the economic downtown, collapse of the automotive industry, Adam Lambert’s [...]

frozen yogurt and the future

by denise lee yohn on November 16, 2009 · 2 Comments · in brand delivery, brand tools, leadership, retail

I read with great interest an article in SmartBusiness about Red Mango and the yummy yogurt chain’s founder, president, and CEO of Red Mango, Dan Kim.  I’m fascinated by the frozen yogurt chains that have emerged on the cultural landscape in last 5 years.  Pinkberry has probably gotten the most coverage in the press, with [...]

simple brand tools

by denise lee yohn on November 12, 2009 · 3 Comments · in brand tools, brand touchpoints

Recently I met with the folks in Cisco’s brand group and was delighted to find a few simple brand tools sitting in the place where a person’s business cards are usually found.