Currently viewing the tag: "brand toolbox"

the brand promise:reality gap

by denise lee yohn on March 22, 2010 · 4 Comments · in brand delivery, brand tools, business

Attention:  fast food marketers – you’re wasting half of your advertising! But I’m not talking about the waste that John Wanamaker was referring to in his famous quip about not knowing which half of his advertising was being wasted.  I’m talking about the average of 48% of people who say there’s a big difference between [...]

frozen yogurt and the future

by denise lee yohn on November 16, 2009 · 2 Comments · in brand delivery, brand tools, leadership, retail

I read with great interest an article in SmartBusiness about Red Mango and the yummy yogurt chain’s founder, president, and CEO of Red Mango, Dan Kim.  I’m fascinated by the frozen yogurt chains that have emerged on the cultural landscape in last 5 years.  Pinkberry has probably gotten the most coverage in the press, with [...]

get your brand ducks in a row

by denise lee yohn on January 18, 2009 · 1 Comments · in brand delivery, brand tools

I recently posted about how I see 2009 as a great time for brand-building.  I declared, “Rather than fretting over limited marketing budgets and skyrocketing media costs,