Currently viewing the tag: "brand strategy"

competitive brand positioning

by denise lee yohn on April 27, 2011 · 2 Comments · in brand perceptions, brand tools, business

At last week’s MINDBODY University, I had the opportunity to teach business leaders how to increase their competitive advantage. Although the seminar was attended by business owners in the health, fitness, and wellness industries, the principles we covered are instructive to most all businesspeople and so I thought I’d share them here. The core of [...]

america’s next great restaurant episode seven recap

by denise lee yohn on April 18, 2011 · 3 Comments · in business, marketing

DLYohn America’s Next Great Restaurant 04.17.11 Episode 7 Recap from Denise Lee Yohn on Vimeo. other recaps of america’s next great restaurant show: how attention to detail can make or break a business — episode 6 recap why the adage “the customer is always right” isn’t always right — episode 5 recap 3 keys to [...]

climbing to the top of business, part 2

by denise lee yohn on October 27, 2010 · 0 Comments · in business, innovation, leadership

Last week I started a mini-series inspired by Jim Collins, who spoke at the World Business Forum for which I had been invited to guest-blog (see my recap post of the Forum, the best bits from the speakers, and my souvenir photo of the Bloggers Hub).  My last post relayed nuggets of wisdom Collins’ has [...]

the joy luck club method to brand strategy

by denise lee yohn on July 15, 2010 · 0 Comments · in brand communication

I’ve finally gotten around to reading “The Opposite of Fate:  A Book of Musings,” a book released quite awhile ago by Amy Tan, the author of best-selling novels like The Joy Luck Club and The Kitchen God’s Wife.  Like all of her other writings, this book has been a delight to devour.  Not only has [...]

strategic brand platforms

by denise lee yohn on January 28, 2010 · 1 Comments · in brand tools

Later today I will be presenting the new strategic brand platform to the Board of Directors for an organization I’ve been working with.  I thought I’d take this opportunity to share my approach to brand strategy.

there’s a brand strategy for that

by denise lee yohn on December 7, 2009 · 4 Comments · in brand perceptions, innovation, marketing

Yesterday’s New York Times’ article, Apple’s Game Changer, Downloading Now, was a fascinating read.  I’m not knowledgeable enough about the technology behind mobile apps to evaluate the story as a representation of the programming and development challenges and opportunities of all the different companies.  But I found it a provocative report on the different brands’ [...]

everything you ever wanted to know about retail

by denise lee yohn on January 22, 2009 · 3 Comments · in best brands lists, brand delivery, brand value, retail

Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report and it is a must-read for anyone who wants insights into the retail sector.

trends we watched in 2008

by denise lee yohn on December 29, 2008 · 0 Comments · in brand communication, brand delivery, brand fun, marketing, trends

Before we quickly toss aside 2008 with the carelessness due a former lover, I thought it might be enlightening to look back on the predictions that were made at this time last year —