denise lee yohn: brand as business bites™ /

I’ve finally gotten around to reading “The Opposite of Fate:  A Book of Musings,” a book released quite awhile ago by Amy Tan, the author of best-selling novels like The Joy Luck Club and The Kitchen God’s Wife.  Like all of her other writings, this book has been a delight to devour.  Not only has it entertained me and helped me understand Tan (and therefore myself), but also it has inspired me.  Tan includes many insights about story-telling and communication in general which I believe can be applied to developing brand strategies. (more…)

Later today I will be presenting the new strategic brand platform to the Board of Directors for an organization I’ve been working with.  I thought I’d take this opportunity to share my approach to brand strategy.
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Yesterday’s New York Times’ article, Apple’s Game Changer, Downloading Now, was a fascinating read.  I’m not knowledgeable enough about the technology behind mobile apps to evaluate the story as a representation of the programming and development challenges and opportunities of all the different companies.  But I found it a provocative report on the different brands’ strategies. (more…)

Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report and it is a must-read for anyone who wants insights into the retail sector. (more…)

Before we quickly toss aside 2008 with the carelessness due a former lover, I thought it might be enlightening to look back on the predictions that were made at this time last year — (more…)