strategic brand platforms
Later today I will be presenting the new strategic brand platform to the Board of Directors for an organization I’ve been working with. I thought I’d take this opportunity to share my approach to brand strategy.
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there’s a brand strategy for that
Yesterday’s New York Times’ article, Apple’s Game Changer, Downloading Now, was a fascinating read. 
I’m not knowledgeable enough about the technology behind mobile apps to evaluate the story as a representation of the programming and development challenges and opportunities of all the different companies. But I found it a provocative report on the different brands’ strategies. (more…)
everything you ever wanted to know about retail
Last week, Interbrand Design Forum the retail arm of the global consultancy of the same name released The Most Valuable U.S. Retail Brands 2009 report 
and it is a must-read for anyone who wants insights into the retail sector. (more…)
trends we watched in 2008
Before we quickly toss aside 2008 with the carelessness due a former lover, I thought it might be enlightening to look back on the predictions that were made at this time last year — (more…)