Currently viewing the tag: "brand stakeholders"

frozen yogurt and the future

by denise lee yohn on November 16, 2009 · 2 Comments · in brand delivery, brand tools, leadership, retail

I read with great interest an article in SmartBusiness about Red Mango and the yummy yogurt chain’s founder, president, and CEO of Red Mango, Dan Kim.  I’m fascinated by the frozen yogurt chains that have emerged on the cultural landscape in last 5 years.  Pinkberry has probably gotten the most coverage in the press, with [...]

corporate reports are brand touchpoints

by denise lee yohn on September 28, 2009 · 1 Comments · in brand communication, brand touchpoints

I’ve been doing research on some companies and have spent quite a bit of time looking at companies’ corporate reports – e.g., annual reports, official statements, corporate presentations, etc.  I’m amazed at how many companies completely overlook these reports as touchpoints through which people experience their brands.  Often the reports are dry and pedantic or [...]

bankruptcy is a brand event

by denise lee yohn on August 4, 2009 · 0 Comments · in brand communication, brand perceptions, business

CNN Money recently featured a list of 14 “brand name companies” that are going bankrupt.  Among them were Crunch (the chain of fitness clubs), Tribune Co. (owners of the LA Times and the Chicago Tribune), and Hartmarx (the maker of mens’ suits).