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stuff that matters
by denise lee yohn
on October 12, 2009
· 3 Comments
· in brand equity, brand value, business, marketing, trends
This is a continuation of the debrief from the Brand Managecamp conference. In my last post, I relayed insights about Innovation from the “elite conference on branding” that I attended in Las Vegas last week. Today I’m covering the 2 remaining themes that arose – both fall under the category of “stuff that matters”: Substance [...]
Today’s post is actually an article of mine which brandchannel just published. You can either click here to read it on brandchannel and track the comments brandchannel readers submit — or if you’re click-averse, just read on.
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