denise lee yohn: brand as business bites™ /

Happy New Year! I hope you had a great holiday and you are as excited as I am about kicking off 2010!

After the long hard haul of 2009, I’m eager to see business get off to a fresh start this year. It’s impossible to know exactly what the New Year will bring, but I’m confident more attention will be paid to brands and brand-building.  That’s because there are at least three key areas that I see brands having an immediate and significant impact in: (more…)

The development and management of a corporate brand is often a stumbling block for companies.  the same business leaders who understand the role of brand when it comes to products, (more…)

Matsushita Electric Industrial Co. has officially changed its name to Panasonic Corp (see release.)  The company also ditched its National brand, (more…)