Currently viewing the tag: "brand platform"

build your brand with a cohesive customer experience

by denise lee yohn on November 22, 2011 · 0 Comments · in brand delivery, brand tools, brand touchpoints, retail

The holiday shopping season is upon us and retailers are trying to navigate the challenges and opportunities of the new retail reality.  As a recent Bloomberg Businessweek article observed, “Americans don’t shop the way they used to.”

kicking off a brand journey

by denise lee yohn on August 16, 2011 · 3 Comments · in brand delivery, business, leadership

Last week one of my clients kicked off the journey to operationalize its brand with a fantastic Leadership Meeting! I thought I’d share what the meeting entailed in an effort to pull back the curtain on how I help companies operationalize their brands to grow their businesses.

brand platforms are like political ones

by denise lee yohn on May 12, 2010 · 1 Comments · in brand communication, brand delivery, brand identity, brand tools

Earlier this week I posted some key takeaways from the keynote speakers and panelists at the Southern California Business Growth Conference.  As a panelist on the marketing track, one of the things I said during the “Brand Implementation & Impact: Bring your Brand to Market” session seemed to spark some interest of its own – [...]

strategic brand platforms

by denise lee yohn on January 28, 2010 · 1 Comments · in brand tools

Later today I will be presenting the new strategic brand platform to the Board of Directors for an organization I’ve been working with.  I thought I’d take this opportunity to share my approach to brand strategy.

simple brand tools

by denise lee yohn on November 12, 2009 · 3 Comments · in brand tools, brand touchpoints

Recently I met with the folks in Cisco’s brand group and was delighted to find a few simple brand tools sitting in the place where a person’s business cards are usually found.