Currently viewing the tag: "brand perceptions"

what went wrong with tata motors nano

by denise lee yohn on May 22, 2013 · 0 Comments · in brand communication, brand delivery, brand perceptions, business, innovation, marketing

“An amazing ‘invention’ that didn’t turn out to be an innovation” – that’s how one expert described Tata Motors’s Nano.  Indeed, the current predicament of the $2,000 compact car that was introduced in India with great fanfare in 2008 holds some valuable takeaways for aspiring disrupters. Tweet

ads are like movie trailers for your product

by denise lee yohn on February 25, 2013 · 0 Comments · in brand communication, brand delivery, marketing

I’ve always been fascinated by movie trailers – not for how they entice people to see movies, but for the insights they provide into how to make great ads.  After all, ads and trailers serve a similar objective:  convert viewership into action — buy a product or go see a movie. Tweet

why customers “quit” brands

by denise lee yohn on May 29, 2012 · 0 Comments · in brand perceptions, business, retail

brand as business bit:  There’s a saying in business that “employees quit managers” – meaning, usually an employee decides to leave a company because of his/her manager.  In other words, a person’s manager has a lot more impact on his/her job satisfaction than does the company. I believe the same could be said about customers [...]

fast food line-up

by denise lee yohn on April 16, 2012 · 0 Comments · in brand communication, marketing

brand as business bit:  There’s been a lot of activity in the fast food world these days:  Burger King just launched a new menu and ad campaign, Wendy’s introduced a new tagline and campaign, and Taco Bell is experimenting with a new menu and tagline. My colleagues over at E-Poll and I thought it would [...]

what at&t could learn from mcdonald’s

by denise lee yohn on April 14, 2010 · 0 Comments · in brand communication, brand delivery, brand perceptions, marketing, retail

I usually try to keep my critiques to categories I’ve worked in, primarily because I think it’s irresponsible for me to comment on what works and what doesn’t when I have little basis for my assessment other than being a consumer.  So I initially demurred when some folks have asked for my POV on AT&T’s [...]

a little sticker makes a big difference

by denise lee yohn on March 29, 2010 · 2 Comments · in brand names, brand perceptions, brand touchpoints, retail

The other day I found myself doing something quite curious – after having placed an item into my grocery cart, I turned around, took it out, and returned it to the shelf.  That momentary act wasn’t strange because I’m generally a decisive person — but rather because of what caused me to reverse my actions.  [...]

andy beal on the social web and brand building

by denise lee yohn on February 11, 2010 · 2 Comments · in brand communication, brand perceptions, marketing

Andy Beal, an internet marketing consultant, award-winning blogger, professional speaker, and co-author of the critically-acclaimed book Radically Transparent: Monitoring & Managing Reputations Online, was kind enough to share a few moments with me earlier this week.  Our talk covers topics like: how the social web is changing search the difference between brand and online reputation [...]

manthems, delusions, and other super gaffes

by denise lee yohn on February 8, 2010 · 0 Comments · in brand communication, brand fun, brand perceptions

If you’ve been in the business long enough, you come to understand there are some basic rules to follow when running an ad on the Super Bowl.  Humor works best.  Use animals or big-breasted women – or both.  Wow people with extraordinary settings and production values. Many of the advertisers on last night’s big game [...]

perception is at&t’s reality

by denise lee yohn on December 14, 2009 · 1 Comments · in brand communication, brand perceptions

Once again I find myself writing a post triggered by a New York Times article on the mobile category.  Last Monday it was about the different strategies brands are taking with their mobile application offerings.  Today this post introduces some thoughts based on the piece, “AT&T Takes the Blame, Even for the iPhone’s Faults.” Tweet

the twitimpact phenomenon on brand at light speed

by denise lee yohn on October 14, 2009 · 2 Comments · in brand communication, brand perceptions, brand touchpoints

The following is a guest post from Dan Phillips, the co-founder of Skybend, a design and brand company focused on helping businesses navigate the gauntlet of electronic media. A classically trained artist turned graphics designer turned entrepreneur, Dan brings his unique perspective to branding efforts for businesses around the country. Contact Dan through his website [...]

bankruptcy is a brand event

by denise lee yohn on August 4, 2009 · 0 Comments · in brand communication, brand perceptions, business

CNN Money recently featured a list of 14 “brand name companies” that are going bankrupt.  Among them were Crunch (the chain of fitness clubs), Tribune Co. (owners of the LA Times and the Chicago Tribune), and Hartmarx (the maker of mens’ suits).  Tweet

gm is driving by looking in the rearview mirror

by denise lee yohn on April 13, 2009 · 2 Comments · in brand perceptions, business

U.S. News & World Report’s interview with Susan Docherty, North American Vice President for General Motors provided some valuable insight into the troubled car company.  Her comments made it clear that GM is operating from a reactive, backward looking stance. Tweet

the economy made us do it

by denise lee yohn on February 19, 2009 · 1 Comments · in brand communication, brand perceptions

John Caddell, owner of Shop Talk – Innovation, Marketing and Alliances, “a daily look at marketing, strategy and management, highlighting trends, focusing on what works and what doesn’t,” was kind enough to feature a guest post from me on his blog — my piece points out the “excuse culture” that seems to be pervasive these [...]