jeanne bliss on beloved companies

Jeanne Bliss, Jeanne Bliss Pic 1author of two groundbreaking books, Chief Customer Officer : Getting Past Lip Service to Passionate Action and “I Love You More Than My Dog”: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad, took a few moments to speak with me about beloved companies — what are they, why are they so effective, how you become one.

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Posted on April 19th, 2010 by denise lee yohn and filed under business, leadership | 1 Comment | Comments RSS

a brand loyalty 180

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Posted on November 11th, 2009 by denise lee yohn and filed under podcast only | 0 Comments | Comments RSS

brand value creation — internal business process

The series on brand value creation continues today with a look at how brands create value for companies in their Internal Business Processes.   Although a brand’s ability to create value from the Financial and Customer perspectives is probably the most important, its impact on Internal Business Processes is the most fundamental. (more…)

Posted on June 18th, 2009 by denise lee yohn and filed under brand delivery, brand value, brand value creation, business, marketing | 4 Comments | Comments RSS

a brand loyalty 180

The branded vs. private label product debates of late had got me thinking about brand loyalty loyalty-1recently and then I came across a great post by a former colleague, David Murphy (more…)

Posted on May 14th, 2009 by denise lee yohn and filed under marketing, retail | 2 Comments | Comments RSS

we’re the same, but different

Martin Bishop, author of the blog Brand Mix, recently posted about some new research on brand loyalty.  An implication from the research findings is that you can steal brand loyalists from the competition (more…)

Posted on February 26th, 2009 by denise lee yohn and filed under brand communication, brand perceptions, marketing | 0 Comments | Comments RSS