Currently viewing the tag: "brand loyalty"

jeanne bliss on beloved companies

by denise lee yohn on April 19, 2010 · 1 Comments · in business, leadership

Jeanne Bliss, author of two groundbreaking books, Chief Customer Officer : Getting Past Lip Service to Passionate Action and “I Love You More Than My Dog”: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad, took a few moments to speak with me about beloved companies — what are they, why are [...]

a brand loyalty 180

by denise lee yohn on November 11, 2009 · 0 Comments · in podcast only

brand value creation — internal business process

by denise lee yohn on June 18, 2009 · 4 Comments · in brand delivery, brand value, brand value creation, business, marketing

The series on brand value creation continues today with a look at how brands create value for companies in their Internal Business Processes.   Although a brand’s ability to create value from the Financial and Customer perspectives is probably the most important, its impact on Internal Business Processes is the most fundamental.

a brand loyalty 180

by denise lee yohn on May 14, 2009 · 2 Comments · in marketing, retail

The branded vs. private label product debates of late had got me thinking about brand loyalty recently and then I came across a great post by a former colleague, David Murphy

we’re the same, but different

by denise lee yohn on February 26, 2009 · 0 Comments · in brand communication, brand perceptions, marketing

Martin Bishop, author of the blog Brand Mix, recently posted about some new research on brand loyalty.  An implication from the research findings is that you can steal brand loyalists from the competition