denise lee yohn: brand as business bites™ /

Jeanne Bliss, author of two groundbreaking books, Chief Customer Officer : Getting Past Lip Service to Passionate Action and “I Love You More Than My Dog”: Five Decisions That Drive Extreme Customer Loyalty in Good Times and Bad, took a few moments to speak with me about beloved companies — what are they, why are they so effective, how you become one.

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The series on brand value creation continues today with a look at how brands create value for companies in their Internal Business Processes.   Although a brand’s ability to create value from the Financial and Customer perspectives is probably the most important, its impact on Internal Business Processes is the most fundamental. (more…)

The branded vs. private label product debates of late had got me thinking about brand loyalty recently and then I came across a great post by a former colleague, David Murphy (more…)

Martin Bishop, author of the blog Brand Mix, recently posted about some new research on brand loyalty.  An implication from the research findings is that you can steal brand loyalists from the competition (more…)