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social media’s brand-building potential
by denise lee yohn
on January 18, 2010
· 1 Comments
· in brand communication, brand tools, marketing, trends
Right before the holidays, MarketingSherpa released its “2010 Social Media Marketing Benchmark Report.” The report indicated that “improving brand or product reputation” and “increasing brand or product awareness” did not rank highly in the list of social media objectives targeted and measured by U.S. marketers. This confirms my own findings that companies are overlooking the [...]
Happy New Year! I hope you had a great holiday and you are as excited as I am about kicking off 2010! After the long hard haul of 2009, I’m eager to see business get off to a fresh start this year. It’s impossible to know exactly what the New Year will bring, but I’m [...]
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