Currently viewing the tag: "brand extensions"
What do Justin Bieber and Donald Trump have in common? Besides mops of hair! Both guys (we can’t really call 17 year-old Bieber a man yet) are driving major brand extensions – they’re own.
Last week’s Ad Age featured a column by brand luminary Al Ries that I just can’t let go without comment. Ries’s main thesis is that brands must remain narrowly focused
The verdict from brand marketers on the worst brand extensions of 2008 is out — Burger King underwear, Kellogg’s hip-hop street wear, and Allstate Green insurance were named the worst offenders.
Bond is back! Quantum of Solace will launch in theaters beginning this Friday, 11.14.08. While my, um, affections for the “spy who loved me” are generally pretty visceral, I do believe there are some important lessons for marketers
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