Currently viewing the tag: "brand extension"
garden fresh practices fresh business principles
by denise lee yohn
on February 22, 2011
· 2 Comments
· in brand extension, brand identity, brand perceptions, business, innovation, leadership
Thanks to my column-writing gig with QSR Magazine, I recently got an insiders’ look at a remarkable company, Garden Fresh Restaurant Corp. You probably know them as Souplantation, the 110+ unit salad and soup buffet concept, or Sweet Tomatoes, the name they operate under outside of Southern California.
Sunday’s NYT featured an insightful analysis of “Survivor,” the reality-show pioneer from CBS, currently in its 16th season — the piece recaps the show’s rise to popularity and its current slow decline. Once again, Hollywood has provided an excellent lesson in brand-building
Joe Pine — author of the several best-selling business books including the recently published Authenticity, consultant, former TED speaker, cigar-aficionado, and a really smart guy — opened a friendly debate with me
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