Currently viewing the tag: "brand experience"

more than a concept

by denise lee yohn on May 10, 2012 · 0 Comments · in brand delivery, brand perceptions, retail

brand as business bit:  “A strong concept that has the potential to evolve into a brand” is among the five criteria for a successful fast casual restaurant concept, according to Don Fox, CEO of Firehouse Subs.  Speaking at an education session at the National Restaurant Show earlier this week, Don shared his insights about growth. [...]

brand experience brief: subway café

by denise lee yohn on November 25, 2011 · 4 Comments · in brand perceptions, brand touchpoints, marketing, retail

(Here’s another installment of “brand experience briefs” — insights from my audits of new and interesting retail and restaurant concepts.) What:  Subway Café

build your brand with a cohesive customer experience

by denise lee yohn on November 22, 2011 · 0 Comments · in brand delivery, brand tools, brand touchpoints, retail

The holiday shopping season is upon us and retailers are trying to navigate the challenges and opportunities of the new retail reality.  As a recent Bloomberg Businessweek article observed, “Americans don’t shop the way they used to.”

innovative brand engagement

by denise lee yohn on July 23, 2009 · 0 Comments · in brand delivery, brand value, packaging

Two of my favorite brands recently introduced innovations that brought me such delight, I was prompted to think about what was so remarkable about them. What was it about them that not only delivered a great experience, but also grew my esteem of their respective brands??

fitness clubs need to shape up

by denise lee yohn on November 17, 2008 · 1 Comments · in brand communication, brand delivery, brand perceptions, brand touchpoints

Like so many others, the fitness club industry is suffering these days.  The Denver Post recaps some of the difficulties chains like Life Time Fitness and the YMCA are facing.