Two of my favorite brands recently introduced innovations that brought me such delight, I was prompted to think about what was so remarkable about them. What was it about them that not only delivered a great experience, but also grew my esteem of their respective brands?? (more…)
Posted on July 23rd, 2009 by denise lee yohn and
filed under brand delivery, brand value, packaging |
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Like so many others, the fitness club industry is suffering these days. The Denver Post recaps some of the difficulties chains like Life Time Fitness and the YMCA are facing. (more…)
Posted on November 17th, 2008 by denise lee yohn and
filed under brand communication, brand delivery, brand perceptions, brand touchpoints |
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