Congratulations to Jon Galloway, the winner 
of the “vote for the best blogpost” celebration I held to mark the 1-year anniversary of my blog!
Jon voted for “don’t go changin’ to try to please them,” a post I had written about why brands shouldn’t go chasing after customers. Jon explains his choice:
This really resonated with me since I’ve seen this mistake made so many times from a product development point of view: (more…)
CNN Money recently featured a list of 14 “brand name companies” that are going bankrupt. 
Among them were Crunch (the chain of fitness clubs), Tribune Co. (owners of the LA Times and the Chicago Tribune), and Hartmarx (the maker of mens’ suits). (more…)
One of Harvard Business Review‘s 
pieces on marketing in these tough economic times left me feeling ambivalent. In “Five Rules for Retailing in a Recession,” the authors outline how retailers can discover that “a larger universe of growth and productivity opportunities is open to them than they might believe.” (more…)
I walked into a Bruegger’s Bagels 
shop, I handed the clerk a piece of paper that told him what I wanted, I watched as he filled the bag, and I walked out of there — all in less than 30 seconds. (more…)
In dropping the Kinko’s name from its moniker, Fedex
(formerly Fedex Kinko’s) may be losing more than 6 letters and an asterisk. 
The name change (more…)
