Currently viewing the tag: "brand equity"

timeless truths about brand loyalty

by denise lee yohn on September 27, 2011 · 3 Comments · in brand equity, brand perceptions, brand value, marketing, retail

Yogi Berra once lamented that, “The future ain’t what it used to be.”   Today companies have a related complaint:  “Brand loyalty ain’t what it used to be.” No longer can brands expect long-term loyalty, even from its most faithful customers.  As economic pressures mount, competitive landscapes shift, and life simply happens, it may seem pointless [...]

starbucks went changin’ — best blogpost revisited

by denise lee yohn on September 1, 2009 · 1 Comments · in brand equity, brand fun, marketing, retail

Congratulations to Jon Galloway, the winner of the “vote for the best blogpost” celebration I held to mark the 1-year anniversary of my blog! Jon voted for “don’t go changin’ to try to please them,” a post I had written about why brands shouldn’t go chasing after customers.  Jon explains his choice: This really resonated [...]

5 favorites on friday — favorite brand articles

by denise lee yohn on August 21, 2009 · 1 Comments · in 5 favorites on friday, brand fun, brand value, business

Continuing in the series on my favorite brand resources (see fave brand books and blogs)…Today it’s 5 of my favorite brand articles.

bankruptcy is a brand event

by denise lee yohn on August 4, 2009 · 0 Comments · in brand communication, brand perceptions, business

CNN Money recently featured a list of 14 “brand name companies” that are going bankrupt.  Among them were Crunch (the chain of fitness clubs), Tribune Co. (owners of the LA Times and the Chicago Tribune), and Hartmarx (the maker of mens’ suits). 

don’t go changin’ to try to please them

by denise lee yohn on April 9, 2009 · 4 Comments · in brand equity, marketing, retail

One of Harvard Business Review‘s pieces on marketing in these tough economic times left me feeling ambivalent.  In “Five Rules for Retailing in a Recession,” the authors outline how retailers can discover that “a larger universe of growth and productivity opportunities is open to them than they might believe.”

i just robbed a bagel shop

by denise lee yohn on March 9, 2009 · 3 Comments · in brand equity, brand touchpoints, marketing, retail

I walked into a Bruegger’s Bagels shop, I handed the clerk a piece of paper that told him what I wanted, I watched as he filled the bag, and I walked out of there — all in less than 30 seconds.

losing more than a brand name

by denise lee yohn on January 8, 2009 · 4 Comments · in brand equity, brand extension, brand names, brand perceptions, brand portfolio

In dropping the Kinko’s name from its moniker, Fedex (formerly Fedex Kinko’s) may be losing more than 6 letters and an asterisk. The name change

american airlines’ brand equity overdraft

by denise lee yohn on July 30, 2008 · 0 Comments · in brand equity

Today American Airlines experienced a huge baggage handling problem at JFK — LA Times’ coverage is just the first of many stories we can expect to see about the hundreds of irate customers