Congratulations to Jon Galloway, the winner
of the “vote for the best blogpost” celebration I held to mark the 1-year anniversary of my blog!
Jon voted for “don’t go changin’ to try to please them,” a post I had written about why brands shouldn’t go chasing after customers. Jon explains his choice:
This really resonated with me since I’ve seen this mistake made so many times from a product development point of view: (more…)
Posted on September 1st, 2009 by denise lee yohn and
filed under brand equity, brand fun, marketing, retail |
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Continuing in the series on my favorite brand resources (see fave brand books and blogs)…Today it’s 5 of my favorite brand articles. (more…)
Posted on August 21st, 2009 by denise lee yohn and
filed under 5 favorites on friday, brand fun, brand value, business |
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CNN Money recently featured a list of 14 “brand name companies” that are going bankrupt.
Among them were Crunch (the chain of fitness clubs), Tribune Co. (owners of the LA Times and the Chicago Tribune), and Hartmarx (the maker of mens’ suits). (more…)
Posted on August 4th, 2009 by denise lee yohn and
filed under brand communication, brand perceptions, business |
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One of Harvard Business Review‘s
pieces on marketing in these tough economic times left me feeling ambivalent. In “Five Rules for Retailing in a Recession,” the authors outline how retailers can discover that “a larger universe of growth and productivity opportunities is open to them than they might believe.” (more…)
Posted on April 9th, 2009 by denise lee yohn and
filed under brand equity, marketing, retail |
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I walked into a Bruegger’s Bagels
shop, I handed the clerk a piece of paper that told him what I wanted, I watched as he filled the bag, and I walked out of there — all in less than 30 seconds. (more…)
Posted on March 9th, 2009 by denise lee yohn and
filed under brand equity, brand touchpoints, marketing, retail |
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In dropping the Kinko’s name from its moniker, Fedex
(formerly Fedex Kinko’s) may be losing more than 6 letters and an asterisk.
The name change (more…)
Posted on January 8th, 2009 by denise lee yohn and
filed under brand equity, brand extension, brand names, brand perceptions, brand portfolio |
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Today American Airlines experienced a huge baggage handling problem at JFK — LA Time
s’ coverage is just the first of many stories we can expect to see about the hundreds of irate customers (more…)
Posted on July 30th, 2008 by denise lee yohn and
filed under brand equity |
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