denise lee yohn: brand as business bites™ /

This post concludes the series on brands that have wasted their potential.  (more…)

Saturn joins the ranks of formerly esteemed brands like Vonage and Dairy Queen in this series on brands that have failed to live up to their potential.  (more…)

Given that it’s a holiday today, I’m going to take a break from the series on brands that have failed to live up to their potential — and instead, I wanted to relay a recent experience I had with a company (and lessons learned) (more…)

So far we’ve covered GNC, Facebook, and Dairy Queen in our chronicles of brands which have failed to live up to their potential — today Tom Fishburne (more…)

Here’s another post on brand disappointments — this is a series in which I’ve asked brand experts to discuss brands that could have been really good, but have failed to live up to their potential. (more…)

What do Lindsay Lohan,

the universal remote,

and the Bush administration

have in common?

They are all examples of things that could have been great but have ended up not living up to their potential. (more…)