Currently viewing the tag: "brand disappointments"

wasted potential: final remarks

by denise lee yohn on March 2, 2009 · 0 Comments · in brand communication, brand delivery, brand disappointments, marketing

This post concludes the series on brands that have wasted their potential. 

wasted potential — saturn

by denise lee yohn on February 23, 2009 · 1 Comments · in brand delivery, brand disappointments, marketing

Saturn joins the ranks of formerly esteemed brands like Vonage and Dairy Queen in this series on brands that have failed to live up to their potential. 

brand delight

by denise lee yohn on February 16, 2009 · 0 Comments · in brand delivery

Given that it’s a holiday today, I’m going to take a break from the series on brands that have failed to live up to their potential — and instead, I wanted to relay a recent experience I had with a company (and lessons learned)

brand disappointments: vonage

by denise lee yohn on February 9, 2009 · 3 Comments · in brand disappointments, brand touchpoints

So far we’ve covered GNC, Facebook, and Dairy Queen in our chronicles of brands which have failed to live up to their potential — today Tom Fishburne

wasted potential: dairy queen

by denise lee yohn on February 2, 2009 · 2 Comments · in brand delivery, brand disappointments, brand perceptions, retail

Here’s another post on brand disappointments — this is a series in which I’ve asked brand experts to discuss brands that could have been really good, but have failed to live up to their potential.

wasted potential — a series on brand disappointments

by denise lee yohn on January 19, 2009 · 4 Comments · in brand delivery, brand disappointments, brand fun, brand perceptions

What do Lindsay Lohan, the universal remote, and the Bush administration have in common? They are all examples of things that could have been great but have ended up not living up to their potential.