Currently viewing the tag: "brand definition"
brand as business bit: In my inaugural piece as a regular contributor on OPEN Forum, I talk about how attempts to define a brand make me think of the elephant parable. You know the one in which different blind men describe an elephant based on what different body parts feel like. I referenced a few [...]
Today’s post is actually an article of mine which brandchannel just published. You can either click here to read it on brandchannel and track the comments brandchannel readers submit — or if you’re click-averse, just read on.
The folks at BLACKCOFFEE have been inviting folks to complete the thought, “A Brand Is…” I was so fascinated to read the range of responses that I decided to take a closer look. I wanted to see what common themes emerged among people’s definitions of “Brand” and what we could learn from them.
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