Today’s post is actually an article of mine which brandchannel just published. You can either click here to read it on brandchannel and track the comments brandchannel readers submit — or if you’re click-averse, just read on. (more…)
The folks at BLACKCOFFEE have been inviting folks to complete the thought, “A Brand Is…” 
I was so fascinated to read the range of responses that I decided to take a closer look. I wanted to see what common themes emerged among people’s definitions of “Brand” and what we could learn from them. (more…)