denise lee yohn: brand as business bites™ /

Last week Ad Age announced that Anheuser-Busch InBev is holding an online contest in China in which consumers can pitch ideas for a Budweiser TV spot which will run during next year’s Chinese New Year.  The only brief to the aspiring ad-makers:  the commercial must include ants (a recurring theme for the brand’s Chinese New Year ads.)  I’m liking this idea as much as I did when these so-called “user-“generated content first emerged as an advertising approach a few years ago – which is to say, not much. (more…)

Next week I’m speaking at the Digital Symposium at the Westin New York on “Using Internet Technologies to Operationalize Your Brand.”

The basis of my talk (more…)

NY Times’ Stuart Elliot recently reported about dueling efforts between Saks Fifth Avenue and Bloomingdale’s to lure back reluctant shoppers. (more…)

According to the Wall Street Journal, Jerry Seinfeld has signed on as pitchman for Microsoft’s Vista.  The $10MM deal is reportedly part of a $300MM campaign from Microsoft to counteract the damage (more…)

Tonight marks the beginning of the Olympics but we’ve been seeing Olympic-related advertising for several weeks now (some examples: (more…)

In preparing to launch my blog, I researched a lot of existing ones to get a sense of what works and what doesn’t.  As a brand person, I was particularly interested in whether or not brands themselves had blogs.  I looked at a sampling (more…)