Currently viewing the tag: "brand communication"
brand as business bit: Here’s a quick add to my previous critique of this year’s Super Bowl commercials. Making a Super Bowl ad involves a level of innovation, strategy, and skill that rivals what goes into making the advertised product itself. So it’s helpful to see what can be learned from those in a similar [...]
five leading business ideas for 2011
by denise lee yohn
on December 9, 2010
· 2 Comments
· in brand perceptions, brand value, business, leadership, trends
Change happens. That’s not just a bumper sticker slogan; it’s the state of business today. Mastering change requires new ways of thinking, talking about, and doing business. I believe the leading companies in 2011 and beyond will distinguish themselves by embracing these five ideas:
All the hubbub surrounding Chevrolet’s new tagline, “Runs Deep,” is a bit puzzling to me. In my mind, a tagline is like any other creative expression. And evaluation of any creativity is highly subjective.
Last week Ad Age announced that Anheuser-Busch InBev is holding an online contest in China in which consumers can pitch ideas for a Budweiser TV spot which will run during next year’s Chinese New Year. The only brief to the aspiring ad-makers: the commercial must include ants (a recurring theme for the brand’s Chinese New [...]
express vs. operationalize
by denise lee yohn
on September 18, 2008
· 2 Comments
· in brand communication, brand delivery, brand value, marketing
Next week I’m speaking at the Digital Symposium at the Westin New York on “Using Internet Technologies to Operationalize Your Brand.” The basis of my talk
saks gets it; bloomie’s not so much
by denise lee yohn
on September 8, 2008
· 1 Comments
· in brand communication, brand delivery, marketing, retail
NY Times’ Stuart Elliot recently reported about dueling efforts between Saks Fifth Avenue and Bloomingdale’s to lure back reluctant shoppers.
According to the Wall Street Journal, Jerry Seinfeld has signed on as pitchman for Microsoft’s Vista. The $10MM deal is reportedly part of a $300MM campaign from Microsoft to counteract the damage
Tonight marks the beginning of the Olympics but we’ve been seeing Olympic-related advertising for several weeks now (some examples:
In preparing to launch my blog, I researched a lot of existing ones to get a sense of what works and what doesn’t. As a brand person, I was particularly interested in whether or not brands themselves had blogs. I looked at a sampling
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