Currently viewing the tag: "brand awareness"

fast food line-up

by denise lee yohn on April 16, 2012 · 0 Comments · in brand communication, marketing

brand as business bit:  There’s been a lot of activity in the fast food world these days:  Burger King just launched a new menu and ad campaign, Wendy’s introduced a new tagline and campaign, and Taco Bell is experimenting with a new menu and tagline. My colleagues over at E-Poll and I thought it would [...]

retail evolution

by denise lee yohn on August 9, 2011 · 0 Comments · in brand perceptions, brand touchpoints, business, marketing, retail

In just the past week, I’ve had several conversations about the future of retail – and how drastically shopping as we’ve known it is going to change. From these provocative discussions, it’s become clear to me that retailers must change the way think about and build their brands, or face extinction.

the twitimpact phenomenon on brand at light speed

by denise lee yohn on October 14, 2009 · 2 Comments · in brand communication, brand perceptions, brand touchpoints

The following is a guest post from Dan Phillips, the co-founder of Skybend, a design and brand company focused on helping businesses navigate the gauntlet of electronic media. A classically trained artist turned graphics designer turned entrepreneur, Dan brings his unique perspective to branding efforts for businesses around the country. Contact Dan through his website [...]

i had a dream

by denise lee yohn on December 3, 2008 · 0 Comments · in brand communication, marketing to women

Brooks, the running shoe company, has created a delightful little video, “Dream.” They describe it as capturing “the fantasy of the perfect run.”