denise lee yohn: brand as business bites™ /

If you’ve been in the business long enough, you come to understand there are some basic rules to follow when running an ad on the Super Bowl.  Humor works best.  Use animals or big-breasted women – or both.  Wow people with extraordinary settings and production values.

Many of the advertisers on last night’s big game followed the Super Bowl advertising playbook to a tee (view all of the spots here).  And, yet, they violated some fundamental rules of advertising in general.

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A lot of my friends have been talking about my recent post on the iPhone app, Ocarina.  Over the course of our conversations, I realized that I’d given the Apple brand all the credit (more…)

Much of the blame for John McCain’s loss in Tuesday’s election is being laid on the 2 people he was most closely associated with –  George W. Bush and Sarah Palin.  The impact (more…)

Michael Phelps is going to appear on Kellogg’s Corn Flakes and Frosted Flakes cereal boxes. Apparently Phelps passed on posing on Wheaties boxes where he has appeared before, (more…)

have you heard about this cool site, Brand Tags? 

It creates tag clouds based on associations people have of brands — click on “whatever they say a brand is” to see all of the clouds currently available (more…)