If you’ve been in the business long enough, you come to understand there are some basic rules to follow when running an ad on the Super Bowl. Humor works best. Use animals or big-breasted women – or both. Wow people with extraordinary settings and production values.
Many of the advertisers on last night’s big game followed the Super Bowl advertising playbook to a tee (view all of the spots here). And, yet, they violated some fundamental rules of advertising in general.
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Posted on February 8th, 2010 by denise lee yohn and
filed under brand communication, brand fun, brand perceptions |
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Posted on September 30th, 2009 by denise lee yohn and
filed under podcast only |
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A lot of my friends have been talking about my recent post on the iPhone app, Ocarina. Over the course of our conversations, I realized that I’d given the Apple
brand all the credit (more…)
Posted on December 5th, 2008 by denise lee yohn and
filed under brand perceptions, marketing |
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Much of the blame for John McCain’s loss in Tuesday’s election is being laid on the 2 people he was most closely associated with – George W. Bush and Sarah Palin. The impact (more…)
Posted on November 6th, 2008 by denise lee yohn and
filed under brand equity, brand perceptions, marketing |
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Michael Phelps is going to appear on Kellogg’s Corn Flakes and Frosted Flakes cereal boxes.
Apparently Phelps passed on posing on Wheaties boxes where he has appeared before, (more…)
Posted on August 28th, 2008 by denise lee yohn and
filed under brand touchpoints, marketing, packaging |
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have you heard about this cool site, Brand Tags? 
It creates tag clouds based on associations people have of brands — click on “whatever they say a brand is” to see all of the clouds currently available (more…)
Posted on August 12th, 2008 by denise lee yohn and
filed under brand fun, brand perceptions |
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