Currently viewing the tag: "brand as business"
Last week’s Ad Age featured a column by brand luminary Al Ries that I just can’t let go without comment. Ries’s main thesis is that brands must remain narrowly focused
2009 is here — woo hoo! Despite the doom and gloom that fills predictions for brands and businesses in the coming year, I’m actually quite optimistic about 2009′s prospects. Certainly past downturns
Amazon has launched a new initiative I’m just thrilled about. The initiative, “Frustration-Free Packaging,”
According to a study by the Association of National Advertisers, 64% of CMOs and brand managers say their brands do not influence decisions made at their companies. What’s up with that?!
express vs. operationalize
by denise lee yohn
on September 18, 2008
· 2 Comments
· in brand communication, brand delivery, brand value, marketing
Next week I’m speaking at the Digital Symposium at the Westin New York on “Using Internet Technologies to Operationalize Your Brand.” The basis of my talk
With its latest business news (acquiring Napster), Best Buy continues pursuing its brand mission, “to make technology deliver on its promises.” Depending on your perspective,
saks gets it; bloomie’s not so much
by denise lee yohn
on September 8, 2008
· 1 Comments
· in brand communication, brand delivery, marketing, retail
NY Times’ Stuart Elliot recently reported about dueling efforts between Saks Fifth Avenue and Bloomingdale’s to lure back reluctant shoppers.
Just the other day, I encountered a sign on the counter of my local Panera Bread. It announced price increases on its bagels due to increased costs. I’m sure many businesses faced with increased margin pressures are looking at price increases
In my quest to help companies operationalize their brands to grow their businesses, I’m now serving up brand as business bitesTM a regular snack in your diet of good stuff to feed your brain. Here are a few things you might want to know about the blog — bon appetit!
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