denise lee yohn: brand as business bites™ /

In this week’s Brandweek is an article about the internal marketing Pepsi undertook prior to launching its latest campaign.  The piece reported that (more…)

There’s been a lot of discussion about Pepsi’s new campaign – most of it negative — so I wanted to offer a different point of view. (more…)

I recently posted about how I see 2009 as a great time for brand-building.  I declared, “Rather than fretting over limited marketing budgets and skyrocketing media costs, (more…)

Before we quickly toss aside 2008 with the carelessness due a former lover, I thought it might be enlightening to look back on the predictions that were made at this time last year — (more…)

Just a heads up I’ll be speaking in the Sales and Marketing Management‘s Virtual Trade Show webcast this Thursday, 10.02.08 at 2:00PT/5:00ET, on “Aligning Your Remote Salesforce.”  My main point (more…)