Currently viewing the tag: "brand alignment"
A new definition of brand. Inspiring employees. My take on the Super Bowl ads and the new Taco Bell tagline. Check out my writings on these and other topics in the following “brand as business buffet,” a round-up of content from me from this past month. retail and restaurants: How to Keep ‘Em Coming Back [...]
a brand lesson from komen and planned parenthood
by denise lee yohn
on February 13, 2012
· 0 Comments
· in brand communication, brand delivery, business, leadership
brand as business bit: I’m interested in the Komen/Planned Parenthood situation from a brand point of view, not a political or moral one. That’s why a piece by James Gregory, CEO of Core Brand, a brand valuation consultancy, piqued my interest. He says the Komen organization should have done things differently by focusing on: “basic [...]
In this week’s Brandweek is an article about the internal marketing Pepsi undertook prior to launching its latest campaign. The piece reported that
the joy of cola
by denise lee yohn
on January 27, 2009
· 1 Comments
· in brand communication, brand tools, marketing
There’s been a lot of discussion about Pepsi’s new campaign – most of it negative — so I wanted to offer a different point of view.
I recently posted about how I see 2009 as a great time for brand-building. I declared, “Rather than fretting over limited marketing budgets and skyrocketing media costs,
trends we watched in 2008
by denise lee yohn
on December 29, 2008
· 0 Comments
· in brand communication, brand delivery, brand fun, marketing, trends
Before we quickly toss aside 2008 with the carelessness due a former lover, I thought it might be enlightening to look back on the predictions that were made at this time last year —
Just a heads up I’ll be speaking in the Sales and Marketing Management‘s Virtual Trade Show webcast this Thursday, 10.02.08 at 2:00PT/5:00ET, on “Aligning Your Remote Salesforce.” My main point
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