Currently viewing the tag: "brand alignment"

invertising

by denise lee yohn on February 20, 2009 · 1 Comments · in brand communication, brand delivery

In this week’s Brandweek is an article about the internal marketing Pepsi undertook prior to launching its latest campaign.  The piece reported that

the joy of cola

by denise lee yohn on January 27, 2009 · 1 Comments · in brand communication, brand tools, marketing

There’s been a lot of discussion about Pepsi’s new campaign – most of it negative — so I wanted to offer a different point of view.

get your brand ducks in a row

by denise lee yohn on January 18, 2009 · 1 Comments · in brand delivery, brand tools

I recently posted about how I see 2009 as a great time for brand-building.  I declared, “Rather than fretting over limited marketing budgets and skyrocketing media costs,

trends we watched in 2008

by denise lee yohn on December 29, 2008 · 0 Comments · in brand communication, brand delivery, brand fun, marketing, trends

Before we quickly toss aside 2008 with the carelessness due a former lover, I thought it might be enlightening to look back on the predictions that were made at this time last year —

webcast: aligning your remote salesforce

by denise lee yohn on September 30, 2008 · 0 Comments · in brand touchpoints, sales

Just a heads up I’ll be speaking in the Sales and Marketing Management‘s Virtual Trade Show webcast this Thursday, 10.02.08 at 2:00PT/5:00ET, on “Aligning Your Remote Salesforce.”  My main point