Currently viewing the tag: "Brad Bennett"
it’s not about the coffee
by denise lee yohn
on September 30, 2009
· 2 Comments
· in brand delivery, brand disappointments, brand perceptions, brand touchpoints
The following is a guest post by dear friend and consumer expert Brad Bennett. Brad is an ethnographer living the Chicago area. By stepping into consumers’ worlds, he uncovers stories that bring fresh perspective and new opportunities for clients and their brands. Contact Brad at Info AT BBennettCo DOT com. Starbucks is launching instant coffee. [...]
Today I’m launching a short series on brand value creation. My intent is to outline the ways brands create value, organizing the points by the four quadrants of The Balanced Scorecard.
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